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Started By
Message
"The Big Game" is annoying
Posted on 1/28/13 at 9:44 am
Posted on 1/28/13 at 9:44 am
Anyone else get annoyed that radio and TV cannot say "the Super Bowl"?
quote:
NFL doesn't want its trademarks to be infringed, so the use of Superbowl is allowed if it's in the context of news or discussions but not if it's in the context of a promotion or advertisement.
The NFL is notorious for filing complaints and alleging copyright infringement, especially during football season. The one event they crack down on the most is, of course, the Super Bowl, as it tends to create a huge market for unauthorized distribution and trademark infringement on many things synonomous with the Super Bowl itself. The NFL holds the property rights to all phrases relating to the Super Bowl, and enforces very strict rules about which ones may not be legally broadcast by marketers and promoters not authorized by the NFL; for example:
Summary of Use of Trademarks [In Marketing & Promotions]
You cannot say or print:
* “Super Bowl”
* “Super Sunday”
* The Super Bowl logo
* “NFL”, “AFC”, or “NFC”
* “National Football League”
* “American Football Conference”
* ‘National Football Conference”
* Any team name (e.g., “Buccaneers") or nickname ("Bucs")
You CAN say or print:
*"The Big Game in (host city, i.e. Hosuton)"
*"The Professional Football Championship Game in Houston"
*The date of the game
*The names of the cities of the teams competing in the Super Bowl (i.e. New England v. Carolina), but NOT the team names themselves (i.e. Patriots v. Panthers)
*You can make fun of the fact that you cannot say the phrase "Super Bowl" by bleeping it out.
This post was edited on 1/28/13 at 9:50 am
Posted on 1/28/13 at 9:46 am to TheDoc
quote:
Anyone else get annoyed that radio and TV cannot say "the Super Bowl"?
Yes it's loco
Posted on 1/28/13 at 9:48 am to TheDoc
that has to be one of the dumbest fricking things in history.
Posted on 1/28/13 at 9:50 am to TheDoc
I get really PISSED OFF when they do that. The rage just consumes me.
ETA: But all jokes aside....I do think it's dumb, but I'm used to it now.
ETA: But all jokes aside....I do think it's dumb, but I'm used to it now.
This post was edited on 1/28/13 at 9:52 am
Posted on 1/28/13 at 9:50 am to TheDoc
Don't watch TV and I've got satellite radio so ads don't annoy me.
Posted on 1/28/13 at 9:50 am to tylercsbn9
All I keep hearing is "the big game"
Soooo stupid
Soooo stupid
Posted on 1/28/13 at 9:51 am to macatak911
quote:
I've got satellite radio so ads don't annoy me.
Satellite radio can't say "super bowl" either
Posted on 1/28/13 at 9:51 am to macatak911
EVERYONE and their mother knows whats going on. Everyone is already "profiting" off of it. What is really dilute the brand if they allowed people to say it?
Posted on 1/28/13 at 11:15 am to TheDoc
quote:
Satellite radio can't say "super bowl" either
Funny, they were just talking about this morning....
This post was edited on 1/28/13 at 11:16 am
Posted on 1/28/13 at 11:45 am to macatak911
quote:
Funny, they were just talking about this morning....
Who?
Posted on 1/28/13 at 12:00 pm to TheDoc
WWL radio is saying Superbowl and other so called banned words.
Posted on 1/28/13 at 12:02 pm to Crawdaddy
You can say it in news (ie. Sportscenter special, nightly news, talk radio), but cannot for any advertisements
Posted on 1/28/13 at 12:03 pm to Crawdaddy
quote:
WWL radio is saying Superbowl and other so called banned words.
It's fine as long as they aren't using them to promote a product.
Posted on 1/28/13 at 12:10 pm to LSUBoo
It was great when Roger sued that church in Indy for promoting a Super Bowl party.
quote:
INDIANAPOLIS - The Indianapolis Colts’ first Super Bowl appearance made Calvary Temple want to party like it never had before.
The church planned a Sunday shindig for about 100 young adults, complete with snacks and a big screen TV to watch the game.
“It’s just a good opportunity to get everybody together, have some fellowship and fun and watch the Super Bowl,” business manager Bill Kaler said.
But temple leaders scrapped the idea after learning the NFL stopped a similar get-together at another Indianapolis church, saying it would violate copyright laws.
“I didn’t realize the Super Bowl was a copyrighted thing,” Kaler said.
Neither did several congregations around the country that have since curtailed or abandoned party plans to avoid ending up on the wrong side of the law.
Posted on 1/28/13 at 12:13 pm to TheDoc
This has always bothered me, it makes local adds seem a hell of a lot cheaper than they normally are.
Posted on 1/28/13 at 2:30 pm to TheDoc
Posted on 1/28/13 at 2:35 pm to TheDoc
reason # 454762 that I don't care for ummm professional football
Posted on 1/28/13 at 2:35 pm to TheDoc
quote:
*"The Big Game in (host city, i.e. Hosuton)"
Where?
Didn't they actually try to copyright "The Big Game" a while back as well?
Posted on 1/28/13 at 3:11 pm to GeauxColonels
I hate the NFL's abuse of IP laws, but in this case it's completely understandable. Trademark holders are obligated to protect their trademarks or risk losing them. "super" and "bowl" are very generic words, so people instinctively think they should not be protected, but put them together and it's obviously a commercially powerful term. But even companies with trademarks that are unique (not generic words) have been careful to protect their trademarks with advertisements to "educate" the public. Most famously, Xerox would like to remind you that the first letter is capitalized and it's a brand of photocopier, not a verb. And Kleenex is a brand of tissue, not a substitute for the word "tissue."
Here's an interesting article: https://jcp.proscenia.net/publications/articles_mlr/walsh/Trademark_Battles.html
Hmm, I'm not sure I knew this—Velcro is a brand! And I just learned that Asprin was actually a trademark that wasn't protected, and now it's a generic word!
You're right (but it's "trademark" not "copyright"). That's why I hate those a-holes. Cal and Stanford also took great exception to their stupid plan, since they've been using it since 1902:
https://www.sfgate.com/sports/article/NFL-marketers-want-Big-Game-trademark-Cal-2645219.php
Here's an interesting article: https://jcp.proscenia.net/publications/articles_mlr/walsh/Trademark_Battles.html
Hmm, I'm not sure I knew this—Velcro is a brand! And I just learned that Asprin was actually a trademark that wasn't protected, and now it's a generic word!
quote:
Didn't they actually try to copyright "The Big Game" a while back as well?
You're right (but it's "trademark" not "copyright"). That's why I hate those a-holes. Cal and Stanford also took great exception to their stupid plan, since they've been using it since 1902:
https://www.sfgate.com/sports/article/NFL-marketers-want-Big-Game-trademark-Cal-2645219.php
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