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How much can you negotiate off MSRP?

Posted on 12/16/20 at 3:30 pm
Posted by TigerBlood17
Member since Jan 2014
1460 posts
Posted on 12/16/20 at 3:30 pm
Vehicle is $66,000 MSRP and the first offer off the bat was $9,000 off MSRP plus $1,000 discount for Costco Membership. I haven't countered. How much lower do you think I could get them to come down? Any? I have never bought a new car before.

I've always heard that the week between Christmas and New Years is a good time to buy because they want to make sales before the end of the year. Should I make them wait and sweat it out a few weeks?

GMC Sierra AT4 6.2 Liter
This post was edited on 12/16/20 at 3:40 pm
Posted by OldHickory
New Orleans
Member since Apr 2012
10602 posts
Posted on 12/16/20 at 3:31 pm to
About 3.50
Posted by LNCHBOX
70448
Member since Jun 2009
84488 posts
Posted on 12/16/20 at 3:31 pm to
No way to know without knowing everything about the vehicle, and even then you still have to factor in manufacturer/dealer incentives.
Posted by Tbonepatron
Member since Aug 2013
8447 posts
Posted on 12/16/20 at 3:32 pm to
$349.99
Posted by LetsgoGamecocks
Member since Sep 2014
2916 posts
Posted on 12/16/20 at 3:32 pm to
quote:

Vehicle is $66,000 MSRP


Is this an in demand vehicle?
Posted by Shexter
Prairieville
Member since Feb 2014
14158 posts
Posted on 12/16/20 at 3:32 pm to
quote:

I've always heard that the week between Christmas and New Years is a good time to buy because they want to make sales before the end of the year. Should I make them wait and sweat it out a few weeks?


First few weeks in January - they're all broke and starving from Christmas.
Posted by kywildcatfanone
Wildcat Country!
Member since Oct 2012
120012 posts
Posted on 12/16/20 at 3:32 pm to
quote:

How much can you negotiate off MSRP?


You don't negotiate from MSRP, you negotiate down from invoice.
Posted by Boudreaux35
BR
Member since Sep 2007
21678 posts
Posted on 12/16/20 at 3:33 pm to
Yeh, whatever your offer is, please make sure it ends in $350!
Posted by TypoKnig
Member since Aug 2011
8928 posts
Posted on 12/16/20 at 3:33 pm to
Make? Model? Financing? Other rebates?

Why does Costco matter in this deal?
Posted by wileyjones
Member since May 2014
2337 posts
Posted on 12/16/20 at 3:39 pm to
Posted by lsujro
north of the wall
Member since Jul 2007
3927 posts
Posted on 12/16/20 at 3:46 pm to
Do some online digging to find invoice and negotiate off that. MSRP is useless figure imo. When i bought my last truck, I was shooting for ~7% off invoice, which is what biggest volume dealers were doing at the time.
Posted by LSUGrad9295
Baton Rouge
Member since May 2007
33697 posts
Posted on 12/16/20 at 3:47 pm to
I crunched some numbers. With 84 payments of $864, that bitch can be all yours.
Posted by BenDover
Member since Jul 2010
5434 posts
Posted on 12/16/20 at 3:48 pm to
Different ways to skin a cat but what I do is get the lowest number they'll offer me, have them print it out with their letterhead and I go home and "think about it". After a couple days they'll call or text and by that time you should've called every competing dealership within a couple hours to see if they'll match or beat the price.

Once you find the lowest number, tell them you'll agree at that number walkout. So, if after a couple days you've gotten it down to $55k tell them you agree but not paying anything additionally for TTL.

It's worked for me on the last two I've bought. Once you've dicked them around for 2 days I'd avoid financing through the dealership though, I'd go credit union or if you're a cash guy do that. But they're bound to find a way to make their money back if you finance through them

This post was edited on 12/16/20 at 3:49 pm
Posted by TheFonz
Somewhere in Louisiana
Member since Jul 2016
20585 posts
Posted on 12/16/20 at 3:50 pm to
I've learned over the years that a gun always gives you the edge when you are negotiating prices.
Posted by mtntiger
Asheville, NC
Member since Oct 2003
26711 posts
Posted on 12/16/20 at 3:52 pm to
I once bought a vehicle with a sticker price of $33,550 for $25,200 OUT THE DOOR (tax, tag, title).

That was in 2014. Still runs like a champ.

If you think $55K is a deal, then who cares?

If you want that vehicle for $50K, then shop around. Especially during these stupid lockdowns and layoffs, car dealers will deal.
Posted by CptRusty
Basket of Deplorables
Member since Aug 2011
11740 posts
Posted on 12/16/20 at 3:59 pm to
First thing to understand is that $9k is rebates. They get reimbursed for that money from GMC. So you aren't getting anything off of MSRP right now.

If the MSRP is 66k, invoice might be $61k. So you should be negotiating from, at the very most, $52k.
Posted by htran90
BC
Member since Dec 2012
30190 posts
Posted on 12/16/20 at 4:00 pm to
depends on the vehicle.

we're looking at a lexus NX F Sport, which has MSRP at 45,100 or so and I've talked two dealerships down to 37,900. After TT&L it comes to around 42.7.

Now whoever can give me that last nudge to 42 or close enough, I'm going with them.
Posted by OceanMan
Member since Mar 2010
20080 posts
Posted on 12/16/20 at 4:10 pm to
Completely depends on the vehicle. There is a website where you can find dealer invoice prices. You have to pay for the info but it’s worth it.

And Costco is basically a no haggle platform from what I understand.
Posted by DarthRebel
Tier Five is Alive
Member since Feb 2013
21396 posts
Posted on 12/16/20 at 4:27 pm to
It appears they are not offering a you a deal at all. GMC is doing employee pricing on Sierra



They are getting paid that money back from GMC, plus their holdback. I would have them show you how much is incentives and then subtract that amount from invoice, not MSRP. They make thousands selling at Invoice with holdback that is included and dealer incentives from manufacturer
Posted by LATECHgradLSUfan
LA
Member since Sep 2007
3268 posts
Posted on 12/16/20 at 4:38 pm to
costco has no bearing here because they will pay the dealer back on that insentive...

i would say that $57,000 is right for that truck....if you could get them at 53,500 and walk out you should be happy there.
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