Backlash continues to grow: Enterprise, Alamo, and National car dump the NRA

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A major car rental conglomerate which operates three prominent national brands is ending its corporate relationship with the National Rifle Association, as backlash grows in the wake of the Parkland mass shooting.

Until Thursday, Enterprise Holdings, which operates Enterprise, Alamo, and National, had a partnership with the NRA to provide discounts to members of the gun lobby. The discounts were available to NRA members once they paid the $40 annual fee, and the companies were among the 22 corporations offering discounts and “five star savings” to the gun lobby’s members.

On Thursday, however, all three brands announced that they would be ending the program on March 26.

The announcement follows close on the heels of First National Bank of Omaha’s decision to end its relationship with the NRA

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