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re: .
Posted on 2/8/17 at 4:20 pm to Tactical1
Posted on 2/8/17 at 4:20 pm to Tactical1
quote:I don't think you understand ad marketing at all.
84 Lumber is the winner here,
One of the greatest endings in Super Bowl history and people have already stopped talking about the game.
But you ain't stopped talking about this.
0
Posted on 2/8/17 at 4:20 pm to GumboPot
quote:Link? (Asking because I don't know)
If profit is your metric for winning then 84 Lumber is losing.
Posted on 2/8/17 at 4:21 pm to Tactical1
quote:
But you ain't stopped talking about this.
But we are talking about how we ain't buying shite from there.
In this instance I don't think any publicity is good publicity.
Posted on 2/8/17 at 4:21 pm to GumboPot
quote:they service a particular industry within which they already have brand awareness...the problem now is brand association.
If the level of talk is your metric for winning then 84 Lumber wins.
If profit is your metric for winning then 84 Lumber is losing.
tactical acts like this is a product with mass appeal that just shows up on the shelves.
Posted on 2/8/17 at 4:22 pm to ballscaster
no one knows...but if they're walking this one back with such a ridiculous explanation then it's reasonable to suspect they've had a rough 4 days.
Posted on 2/8/17 at 4:23 pm to ballscaster
quote:It is an assumption based on their quick comment in opposition to the perceived statement they made.
Link? (Asking because I don't know)
I think it is safe to assume they took a negative hit after the commercial aired, at least based on this new statement.
Posted on 2/8/17 at 4:24 pm to Scruffy
look at their twitter. they're furiously responding to anyone and everyone 
Posted on 2/8/17 at 4:24 pm to DelU249
I've got a buddy in outside sales for them. This week has been hell... trying to put out fires all week.
Posted on 2/8/17 at 4:26 pm to DelU249
Exactly.
This isn't Uber vs Lyft or a common product where everyone purchases it.
84 Lumber caters to a specific industry, and only that industry.
They gain nothing by pandering for the support of the IT industry, financial advisors, baristas, doctors, etc.
People talking about them means absolutely nothing if those individuals aren't part of the construction industry.
This isn't Uber vs Lyft or a common product where everyone purchases it.
84 Lumber caters to a specific industry, and only that industry.
They gain nothing by pandering for the support of the IT industry, financial advisors, baristas, doctors, etc.
People talking about them means absolutely nothing if those individuals aren't part of the construction industry.
This post was edited on 2/8/17 at 4:28 pm
Posted on 2/8/17 at 4:26 pm to DelU249
I'm not sure why a lumber company of all businesses decided to go down this route.
Posted on 2/8/17 at 4:27 pm to CorporateTiger
I'm guessing they thought everyone would love and rally around them. Instead, they fell into a huge pile of fail
Posted on 2/8/17 at 4:28 pm to CorporateTiger
quote:
I'm not sure why a lumber company of all businesses decided to go down this route.
According to the OP the lumber company was run by a woman lol
Posted on 2/8/17 at 4:29 pm to cardswinagain
But the people who will love the message aren't people I would associate with lumber purchases.
If 84 was a company specializing in fricking transgendered coffee delivery by drone in SF, I get it. Lumber.... not so much.
If 84 was a company specializing in fricking transgendered coffee delivery by drone in SF, I get it. Lumber.... not so much.
Posted on 2/8/17 at 4:33 pm to CorporateTiger
I had heard the commercial was supposed to reference Trump's "big door" for legal migrants. I saw some prog complaining g it was a pro Trump commercial.
Posted on 2/8/17 at 4:34 pm to Tactical1
quote:
84 Lumber is the winner here,
One of the greatest endings in Super Bowl history and people have already stopped talking about the game.
But you ain't stopped talking about this.
Maybe
I mean, you are right that they are getting a TON more exposure.
But, I'm not convinced it will help the bottom line. That they are walking it back is probably pretty meaningful.
Posted on 2/8/17 at 4:34 pm to RogerTheShrubber
quote:
I saw some prog complaining g it was a pro Trump commercial.
Wow. So with one commercial, they pissed off both Trump supporters and the progressive totalitarians.
I'm actually impressed.
Posted on 2/8/17 at 4:35 pm to Tactical1
Have noticed what's being discussed? Certainly not the game. No spin for you...try harder.
Posted on 2/8/17 at 4:36 pm to moneyg
Well right off the bat it cost them $5.5 million and whatever sum they paid to some limp wristed jerkoff on Madison Avenue that came up with the idea
Posted on 2/8/17 at 4:37 pm to RogerTheShrubber
quote:Havent heard that before.
I had heard the commercial was supposed to reference Trump's "big door" for legal migrants. I saw some prog complaining g it was a pro Trump commercial.
That just proves that getting involved with politics is an awful idea.
Posted on 2/8/17 at 4:37 pm to DelU249
quote:They've turned one news story into two.
no one knows...but if they're walking this one back with such a ridiculous explanation then it's reasonable to suspect they've had a rough 4 days.
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