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Posted on 2/8/17 at 4:39 pm to CorporateTiger
It depends...but you're right this is not a case of "any publicity is good publicity"
Posted on 2/8/17 at 4:42 pm to DelU249
I guess if you are a brand new start-up or other unknown then maybe anything is good. 84 is already well known though.
Posted on 2/8/17 at 4:48 pm to CorporateTiger
quote:
coffee delivery by drone in SF, I get it. Lumber.... not so much.
Posted on 2/8/17 at 4:49 pm to Scruffy
quote:
That just proves that getting involved with politics is an awful idea.
Yeah, this election screwed up the collective psyche of the country. The reactions to the commercial and the Lady Gaga performance are mind boggling. Everyone is pissed off, nothing is legitimate and people are out for vengeance. It's truly amazing how messed up we are.
This post was edited on 2/8/17 at 4:50 pm
Posted on 2/8/17 at 4:51 pm to cokebottleag
quote:
84Lumber's main customer demo is not hipster liberals on the coasts. Their marketing team, likely stocked with hipster coastal liberals who couldn't tell a 2x4 apart from a 1x6, likely had no idea.
This
Posted on 2/8/17 at 5:22 pm to DelU249
The 84 piece shows a little girl (and her mother) risking her life to come to this country and even patching together a tiny American flag out of debris she finds along the way, and the first thing that comes to the minds of countless dipshits here is "ILLEGAL!" It, along with the very idea of Making America Great Again, shows contempt for this country and its neighbors.
Posted on 2/8/17 at 5:27 pm to ballscaster
Actually the first thing that came to mind was the lord of the rings
Regardless, if the message is confusing or unclear then it's a marketing failure. Pretty obvious what they meant though, and most people saw it the same way until they walked it back with that perplexing explanation
Regardless, if the message is confusing or unclear then it's a marketing failure. Pretty obvious what they meant though, and most people saw it the same way until they walked it back with that perplexing explanation
Posted on 2/8/17 at 5:31 pm to DelU249
They also gave a thank you to Latinos for Planned Parenthood.
quote:
Planned Parenthood ?@Latinos4PP Feb 5 More Thank you #lumber84. Bridges > Walls. Immigrants & refugees are #HereToStay.
quote:
@Latinos4PP We will always support the American Dream.
Posted on 2/8/17 at 5:32 pm to DelU249
I work in marketing
The people who produce ads like this are your typical left wing types who live in Los Angeles, no different from Hollywood producers
The thing is in order to win awards in the industry and put together a reel that will impress people you have to tack left and go SJW, just like winning awards like Oscars.
Marketing firms and corporations have two different agendas. The marketing firm here probably sold this corporation on this idea
The people who produce ads like this are your typical left wing types who live in Los Angeles, no different from Hollywood producers
The thing is in order to win awards in the industry and put together a reel that will impress people you have to tack left and go SJW, just like winning awards like Oscars.
Marketing firms and corporations have two different agendas. The marketing firm here probably sold this corporation on this idea
Posted on 2/8/17 at 5:32 pm to Green Chili Tiger
Unbelievably arrogant that they didn't even bother to delete those tweets before trying to sell this to their consumer base in revolt
This post was edited on 2/8/17 at 5:33 pm
Posted on 2/8/17 at 5:33 pm to DelU249
Anyone who has any problem whatsoever with this commercial or with anything on tv at all is oozing with melt.
Posted on 2/8/17 at 5:33 pm to DelU249
quote:
LOTR
Were they always walking left to right? I only saw the commercial as it aired live, and I'm not going to give them the satisfaction of watching it again, giving their YouTube channel the traffic.
If you get snatched up by a drug cartel or human traffickers while crossing the desert, trying to get into the US illegally - sucks to be you.
Posted on 2/8/17 at 5:35 pm to ballscaster
i have a problem with shitty, I'll conceived marketing, and that to say nothing of the multi media marketing approach "watch the conclusion online"
I also find their new interpretation laughably insulting. It presupposes the stupidity of close to 100 million people
I also find their new interpretation laughably insulting. It presupposes the stupidity of close to 100 million people
This post was edited on 2/8/17 at 5:36 pm
Posted on 2/8/17 at 5:36 pm to DelU249
fricking dumbshit CEOs are surrounded by people who kiss their asses all day making them assume that everyone agrees with them
idiotic to piss off half your clientele regardless of which half it is
idiotic to piss off half your clientele regardless of which half it is
Posted on 2/8/17 at 5:39 pm to gthog61
quote:I bet it sucks to be them.
fricking dumbshit CEOs are surrounded by people who kiss their asses all day making them assume that everyone agrees with them
Posted on 2/8/17 at 5:39 pm to ballscaster
Right now it sounds like it does
Posted on 2/8/17 at 5:41 pm to DelU249
This winter, the derps will be claiming the reduction of lumber sales is a direct result of their efforts.
Posted on 2/8/17 at 5:44 pm to DisplacedBuckeye
Without a doubt. The funny thing is there is no change to the interpretation of people who originally disliked it. The only ones singing a different tune are dumshit liberals
Posted on 2/8/17 at 5:46 pm to ballscaster
quote:
I bet it sucks to be them.
Yeah, I bet, real leaders encourage subordinates to air their disagreements, sucks to be surrounded by ladder-climbers too scared to do so.
A court of asskissers is okay if all you care about is being a placeholder.
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