re: Penn State leads NCAA 14 cover vote

I just told you is doesn't even have to be a conscious thing in their mind.

dunno why its so hard for you to understand.

its the same reason beer companies put hot chicks in their commercials.

is it stupid that a guy might buy beer b/c they see boobs in a commercial?

sure, but it works.

also, I mentioned the logo b/c sometimes they put more than just a player on the cover.

and it doesn't matter if they are in the game b/c when they aren't on the cover they don't immediately pop into your head giving you negative feelings about the product before you purchase it.