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When you think about it how pathetic is it that Apple branded “Apple Intelligence”

Posted on 4/22/26 at 7:52 am
Posted by T1gerNate
Member since Feb 2020
3252 posts
Posted on 4/22/26 at 7:52 am
So Apple, with an absolutely enormous advantage in access to user data and already having Siri integrated into its ecosystem utterly missed on AI. And yet they branded “Apple Intelligence” despite that not actually being a real thing and despite not actually having any native AI capability.

If they wanted to say “we’re a hardware company we don’t need to invest in AI buildout. We’ll let other people do that because we know people will be using AI applications on our hardware” then fine. That is a reasonable, defensible position. But then you’re going to market a nonexistent “Apple Intelligence” to people and expect them to believe it? How dumb do they think their customers are? Pathetic.
Posted by Dallaswho
Texas
Member since Dec 2023
3574 posts
Posted on 4/22/26 at 8:24 am to
I don’t know what “Apple Intelligence” even is but Apple itself is doing just fine with AI in general. They just don’t have fancy LLMs like Google but neither does anyone else except the “AI” companies.

Siri is a lot like Alexa. It has to manage winging it for nearly instant home and app control while they also try to add some ability for more complex tasks.
Posted by CAD703X
Liberty Island
Member since Jul 2008
93131 posts
Posted on 4/22/26 at 8:40 am to
quote:

Siri is a lot like Alexa. It has to manage winging it for nearly instant home and app control while they also try to add some ability for more complex tasks.
i switched to alexa+ or whatever its called on the last remaining echo dot in my house and it got DUMBER when i did it.

lets be real; apple missed the boat on AI and that was one failure too ma many for Cook so he gone. Microsoft is just as bad except because of their stranglehold on the business platform shoved copilot down our throats and it will limp along until it becomes mediocre at best and is what all the pointy-haired guys in the C-suite think is 'fine' for their workers.

i am considered a 'power user' at my company so i was 'deemed worthy' of the higher tiered copilot and its complete rubbish.

other than crawling emails, teams conversations and my desktop to piece together intel for summary reports, its been a complete failure at coding. i gave it a prompt and a sample page and it generated a nightmare result and when i asked, it gave ME 15 things to do to help 'troubleshoot'.

gave the exact prompt to my personal chatgpt account and it nailed it on the first attempt and i was able to move on with my life.

i can't imagine having only copilot and thinking its 'good' because i don't have a frame of reference for how things should work and sitting around for hours trying to coax it into writing valid JavaScript.
This post was edited on 4/22/26 at 8:44 am
Posted by Korkstand
Member since Nov 2003
29103 posts
Posted on 4/22/26 at 8:58 am to
quote:

it gave ME 15 things to do to help 'troubleshoot'.

Microsoft has been going downhill since they put troubleshooting wizards in XP. I can't imagine how those meetings go where you decide to give users tools to fix trouble instead of fixing the root cause of the fricking trouble.
Posted by Pettifogger
I don't really care, Margaret
Member since Feb 2012
87198 posts
Posted on 4/22/26 at 9:24 am to
I'm mixed on it. It's not great for Apple right now. Siri is useless and the uselessness is magnified when you have good LLMs that can converse.

That said, Apple is sitting on unreal cash, hasn't gone overboard on AI like some where the returns are going to be questionable, and is probably in a position to cherrypick while also developing it's own tools.

But yes, announcing Apple Intelligence when you knew Siri was already a black eye AND Apple Intelligence wasn't even close to ready...was a choice
Posted by Dam Guide
Member since Sep 2005
16702 posts
Posted on 4/22/26 at 10:31 am to
You can link your apple intelligence to other models. Mine uses ChatGPT+ and works great.
Posted by j1897
Member since Nov 2011
4582 posts
Posted on 4/22/26 at 11:21 am to
quote:

So Apple, with an absolutely enormous advantage in access to user data


And the fact that they didn't train a model on this user data is something you google chuds fail to realize is the most positive thing in Tech in the last 20 years.
Posted by T1gerNate
Member since Feb 2020
3252 posts
Posted on 4/22/26 at 11:36 am to
quote:

And the fact that they didn't train a model on this user data is something you google chuds fail to realize is the most positive thing in Tech in the last 20 years.


I don’t even disagree with this. But if that’s the position they are going to take (“we value our customers privacy so we are not using the data in our ecosystem for any commercial purpose”) then take that position and don’t do this cowardly “Apple Intelligence” vaporware bullshite. It makes them look like idiots and it’s demeaning to the consumer.
Posted by chryso
Baton Rouge
Member since Jul 2008
13693 posts
Posted on 4/23/26 at 3:23 pm to
quote:

How dumb do they think their customers are?


If their customers still think Apple products are better because they are Apple products then I think they are pretty much on the mark.
Posted by TigerGman
Center of the Universe
Member since Sep 2006
13888 posts
Posted on 4/23/26 at 6:58 pm to
Well . It's ALL gonna be powered by Google in the next few months.
. Very openly. Siri sucked goat gonads for years, and they'd never even catch up.

So, they made the best decision. Suck it up and buy the best out there.
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