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Message
Let go of 30% of workforce yesterday.
Posted on 9/20/25 at 5:47 am
Posted on 9/20/25 at 5:47 am
Sucks. Knowing what it does to families. All the money we invested in training. Good people and very low turnover. Management all took salary cuts.
We don’t see housing recovering until 2027. The Fed allowing rates to go so low for so long and huge price increases will take years to rebalance.
We are in the housing industry. Margins have been extremely low for a while with everyone fighting for the same business. Volume has been ok until now. We are experiencing another slowdown like we did in the fall of ‘23.
Apartment/rental has been keeping us afloat while single family housing has been 60% off the last three years. Now, more and more of the planned single neighborhoods are being bought as rental developments. This shift equates to more tract style pricing/purchaing and mentality.
Two things I predict are coming that aren’t good:
1-At least a 20% further swing toward more rental versus ownership. People simply can’t afford to buy and salaries aren’t going to match the huge price swing up Covid and Fed caused any time soon.
2-You will see “rental financing”. Financing of rent over a period of time which guarantees investors but is essentially the used car model for consumers. Don’t pay, they repo you and put you for collection then rent it again and collect another deposit.
There will have to be a reshaping of the entire mortage industry and the way equity firms invest in housing.
We don’t see housing recovering until 2027. The Fed allowing rates to go so low for so long and huge price increases will take years to rebalance.
We are in the housing industry. Margins have been extremely low for a while with everyone fighting for the same business. Volume has been ok until now. We are experiencing another slowdown like we did in the fall of ‘23.
Apartment/rental has been keeping us afloat while single family housing has been 60% off the last three years. Now, more and more of the planned single neighborhoods are being bought as rental developments. This shift equates to more tract style pricing/purchaing and mentality.
Two things I predict are coming that aren’t good:
1-At least a 20% further swing toward more rental versus ownership. People simply can’t afford to buy and salaries aren’t going to match the huge price swing up Covid and Fed caused any time soon.
2-You will see “rental financing”. Financing of rent over a period of time which guarantees investors but is essentially the used car model for consumers. Don’t pay, they repo you and put you for collection then rent it again and collect another deposit.
There will have to be a reshaping of the entire mortage industry and the way equity firms invest in housing.
Posted on 9/20/25 at 5:54 am to RealDawg
quote:
2-You will see “rental financing”. Financing of rent over a period of time which guarantees investors but is essentially the used car model for consumers. Don’t pay, they repo you and put you for collection then rent it again and collect another deposit.
Is this not exactly what rent has always been?
Posted on 9/20/25 at 5:56 am to RealDawg
I live in a weird bubble here in SWFL. Snowbirds with gobs of cash. During the COVID peak, they were buying at ridiculous prices. And the new construction keeps going, even now. Rental prices here are equivalent to the mortgage of a $500K home. Within a square mile of my home, they have built condos (only two-lane road access), a giant shopping center with condos, apartments, bars, restaurants, etc. I am all for more options, but "season" when the area quadruples in size was already bad enough.
Posted on 9/20/25 at 6:00 am to liz18lsu
Same in the Raleigh, NC area.. just no snowbirds.
Posted on 9/20/25 at 6:02 am to liz18lsu
Im in central Florida in a "bubble" as well.
I think the Florida bubble will burst eventually when locals get fed up with prices and all move to flyover states and they have nobody to run the state for all the retirees that keep flocking down.
I think the Florida bubble will burst eventually when locals get fed up with prices and all move to flyover states and they have nobody to run the state for all the retirees that keep flocking down.
Posted on 9/20/25 at 6:03 am to RealDawg
So you are saying buy more rental properties? 
Posted on 9/20/25 at 6:04 am to joshnorris14
quote:
Is this not exactly what rent has always been?
Yes and No. Headed toward actual loans toward the rent you contract for versus just a signed rental contract. Period of time will be longer. Obligations will be different. Owners of loans will be different. Greater ability to package/sell those loans as a financial product that operates different than short term renewable rent contract. Rental neighborhoods creating new financial products from what multifamily apartments offer.
Posted on 9/20/25 at 6:06 am to RealDawg
As a renter (mostly do to moving a lot for work). It doesn’t make sense to purchase anything to not live in it but a few days a month
Posted on 9/20/25 at 6:06 am to RealDawg
You work for dsld or Horton?
Posted on 9/20/25 at 6:07 am to msu202020
quote:
So you are saying buy more rental properties?
There will be fewer for individual investors to get as a result. Get them while you can.
Posted on 9/20/25 at 6:08 am to el Gaucho
quote:
You work for dsld or Horton?
Truss and walls but they are both customers.
Posted on 9/20/25 at 6:14 am to RealDawg
quote:
Headed toward actual loans toward the rent you contract for versus just a signed rental contract.
If you cannot afford the rent, how are you going to afford a loan plus the rent?
I don’t see the sustainability here.
Posted on 9/20/25 at 6:15 am to el Gaucho
quote:
You work for dsld or Horton?
They are good for nothing other than rentals bc their properties will never appreciate. Oh, and build like shite
Posted on 9/20/25 at 6:15 am to RealDawg
quote:
The Fed allowing rates to go so low for so long and huge price increases will take years to rebalance.
Yeah govt made issue. Industry never makes mistakes.
Posted on 9/20/25 at 6:16 am to RealDawg
quote:
Rental neighborhoods creating new financial products from what multifamily apartments offer.
I’m as free market as they come, but the govt needs to step in here.
Some state needs to lead the way.
Home ownership is the keystone of the American dream, and it’s under attack.
Posted on 9/20/25 at 6:17 am to RealDawg
quote:
2-You will see “rental financing”. Financing of rent over a period of time which guarantees investors but is essentially the used car model for consumers. Don’t pay, they repo you and put you for collection then rent it again and collect another deposit.
Is this basically "Your yearly rent is $xxx. You can pay the full amount or finance it over a year at XX% interest."?
Posted on 9/20/25 at 6:18 am to RealDawg
America has enough housing once trump deports the mexicans and indians
these zoomers and millenials should take some tips from our greatest ally israel and get them a house in the ghetto and fix it up.
these zoomers and millenials should take some tips from our greatest ally israel and get them a house in the ghetto and fix it up.
Posted on 9/20/25 at 6:20 am to RealDawg
quote:
Truss and walls
True that trusses and walls are prefabbed offsite, then shipped in and installed in sections?
This post was edited on 9/20/25 at 6:21 am
Posted on 9/20/25 at 6:23 am to Shexter
Pretty sharp way to handle a rental. You get your year’s worth of money up front from the bank or whoever is financing it. You lock your renters in for a fixed term, no surprises. Is it easier to evict them if they don’t pay?
Posted on 9/20/25 at 6:23 am to RealDawg
Construction is hurting that bad? I've been talking to 3 reputable homebuilders about doing an addition and they all seem hungry for the work.
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