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Samsung confirms its $1,800+ fridges will start showing you ads

Posted on 9/19/25 at 4:12 pm
Posted by Shexter
Prairieville
Member since Feb 2014
18940 posts
Posted on 9/19/25 at 4:12 pm
TL;DR
Samsung is rolling out a new software update to its Family Hub refrigerators in the US.
The update adds promotions and advertisements to the refrigerator’s display when it is idle.
Samsung has confirmed the pilot program, though some Cover Screen themes will remain ad-free.

https://www.androidauthority.com/samsung-confirms-smart-refrigerator-ads-are-coming-3598848/

quote:

Samsung started rolling out an update to its refrigerators that brought ads to the display, whether you like it or not. The whole situation is rather surreal but not entirely unsurprising. There were some doubts that the changelog wasn’t real or that it belonged to a different product. Now, Samsung has confirmed to us that ads are indeed coming to its refrigerators.




quote:

Samsung is committed to innovation and enhancing every day value for our home appliance customers. As part of our ongoing efforts to strengthen that value, we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market.

As a part of this pilot program, Family Hub refrigerators in the U.S. will receive an over-the-network (OTN) software update with Terms of Service (T&C) and Privacy Notice (PN). Advertising will appear on certain Family Hub refrigerator Cover Screens. The Cover Screen appears when a Family Hub screen is idle. Ad design format may change depending on Family Hub personalization options for the Cover Screen, and advertising will not appear when Cover Screen displays Art Mode or picture albums.

Advertisements can be dismissed on the Cover Screens where ads are shown, meaning that specific ads will not appear again during the campaign period.




quote:

It’s still unclear which exact refrigerators are getting the ad infestation, but Samsung’s current Family Hub-equipped lineup in the US starts at $1,800 and goes all the way up to $3,500. It doesn’t seem like users can entirely turn off ads, which is a shame. Disconnecting the fridge from the internet might stop the ads, but you will also inevitably lose out on several smart features you paid for.




Posted by Shexter
Prairieville
Member since Feb 2014
18940 posts
Posted on 9/19/25 at 4:13 pm to
quote:

Just wait until they lock you out of your fridge until you watch a 90 second ad.
Posted by Merica
'Merica
Member since Mar 2013
1113 posts
Posted on 9/19/25 at 4:13 pm to
Imagine you are just trying to get a glass of water and have to see an ad for local lonely busty milfs. Ridiculous.
Posted by el Gaucho
He/They
Member since Dec 2010
58305 posts
Posted on 9/19/25 at 4:14 pm to
Me chinese
Me play bridge
Me put tv ad on your fridge
Posted by TDTOM
Member since Jan 2021
24264 posts
Posted on 9/19/25 at 4:14 pm to
Samsung fridges are garbage.
Posted by Brosef Stalin
Member since Dec 2011
41473 posts
Posted on 9/19/25 at 4:15 pm to
Why does a fridge need software in the first place?
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
71771 posts
Posted on 9/19/25 at 4:17 pm to
quote:

Samsung confirms its $1,800+ fridges will start showing you ads


We had a Samsung refrigerator some years ago. Think we got it around 2015-2016. It was pure garbage. Only lasted five years before it just died. The repair man who came to look at it was amazed we’d gotten 5 years out of it. Won’t make that mistake again.
Posted by CenlaLowell
Alexandria, la
Member since Apr 2016
1213 posts
Posted on 9/19/25 at 4:18 pm to
People keep buying this bull this should have known this had the possibility of happening
Posted by danilo
Member since Nov 2008
24631 posts
Posted on 9/19/25 at 4:18 pm to
When did fridges start needing software?
Posted by NewIberiaHaircut
Lafayette
Member since May 2013
12283 posts
Posted on 9/19/25 at 4:19 pm to
Old fridges need to make a comeback. We need a Speed Queen of fridges. I'd love a bad arse old fridge.

Posted by TheHarahanian
Actually not Harahan as of 6/2023
Member since May 2017
22724 posts
Posted on 9/19/25 at 4:21 pm to

Looks like I’m saving $1500 and getting dependable used appliances.
Posted by udtiger
Over your left shoulder
Member since Nov 2006
111889 posts
Posted on 9/19/25 at 4:22 pm to
Boolshit
Posted by Darth_Vader
A galaxy far, far away
Member since Dec 2011
71771 posts
Posted on 9/19/25 at 4:23 pm to
quote:

When did fridges start needing software?


Frankly, it’s stupid. All I need is a fridge that
1. Keeps things cold
2. Keeps other things frozen
3. Dispenses cold water
4. Dispenses ice
(All that is possible on technology from the 1970s)

All the other bullshite they put on refrigerators now is just more shite to break. We need to go back to where refrigerators were simple, robust, and built to last.
Posted by TheRouxGuru
Member since Nov 2019
13249 posts
Posted on 9/19/25 at 4:24 pm to
I feel like if they’re running ads through my god damn fridge, that I should get a discount on the fridge.
Posted by atxfan
Member since Jul 2004
3994 posts
Posted on 9/19/25 at 4:25 pm to
Now you can bring that annoying gas pump advertising experience into your home. Who wouldn’t want that?
Posted by Jasharts77
Knoxville
Member since Nov 2019
938 posts
Posted on 9/19/25 at 4:27 pm to
Youll need to be reminded of a new HIV medication like that show you on the football games commercials
Posted by SallysHuman
Lady Palmetto Bug
Member since Jan 2025
12402 posts
Posted on 9/19/25 at 4:28 pm to
quote:

I feel like if they’re running ads through my damn fridge, that I should get a discount on the fridge.


For real… this is a terrible scheme. I’d be ticked if I bought a fridge and after I paid for it, it started showing me ads. Eff that!
Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37646 posts
Posted on 9/19/25 at 4:29 pm to
Who in the hell would spend $1800 on the refrigerator? Other than a refrigerator, freezer, water and ice dispenser, what other extras are on refrigerators these days? I honestly don’t know because I have not had the need to buy a refrigerator in 19 years.
Posted by BabyTac
Austin, TX
Member since Jun 2008
15564 posts
Posted on 9/19/25 at 4:32 pm to
Imagine having anything other than a fridge that just keeps your items cold. Why do people need displays of anything on their fridge?

FWIW, I haven’t bought a new fridge in probably 12-13 years.
This post was edited on 9/19/25 at 4:35 pm
Posted by soccerfüt
Location: A Series of Tubes
Member since May 2013
72557 posts
Posted on 9/19/25 at 4:32 pm to
quote:


1954 Philco model.

Sumbitch is built like a tank and eats electricity.

The only two negatives are the freezer isn’t frost free, that’s a consistent pita to live with and there’s no in-door water/ice.

But you could get 20 years of problem-free service out of that appliance.
This post was edited on 9/19/25 at 4:34 pm
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