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Cracker Barrel won't remodel restaurants after logo change uproar

Posted on 9/9/25 at 2:03 pm
Posted by Major Dutch Schaefer
Location: Classified
Member since Nov 2011
38193 posts
Posted on 9/9/25 at 2:03 pm
LINK

quote:

Cracker Barrel is shelving plans to remodel its restaurants as it continues to backtrack on overhauling its brand image.

The move comes after the chain already reverted to its old logo in response to an uproar around a refreshed brand symbol that caused the company's stock to lose as much as $200 million in market value.

"Your Old Country Store is Here to Stay," the company said in a statement on its website Tuesday, adding that it would no longer seek to modernize the restaurant's interiors.

"Today, we're suspending our remodels. If your restaurant hasn't been remodeled, you don't need to worry, it won't be," Cracker Barrel said. The decision to halt remodeling plans was based on opinions customers shared "not just on our logo, but also on our restaurants," it added.

Cracker Barrel conceded in its statement that its planned store redesign did "not reflect what you love about Cracker Barrel."

To date, the Southern-themed restaurant chain has remodeled just four of its 660 store locations. It is suspending plans to remodel any additional stores.
Posted by GoCrazyAuburn
Member since Feb 2010
39647 posts
Posted on 9/9/25 at 2:05 pm to
Great news. Now fix the food and service quality that's gone in the shitter the last 5-7 years.
Posted by AquaAg84
Member since May 2013
3374 posts
Posted on 9/9/25 at 2:08 pm to
But we were emphatically, condescendingly, and brazenly told by the CEO that the response to rebranding was overwhelmingly positive. I am very concerned by all the franchise owners that were anxiously waiting on a remodel.
Posted by udtiger
Over your left shoulder
Member since Nov 2006
112461 posts
Posted on 9/9/25 at 2:10 pm to
Spend the $$$ on improving food quality and service.
Posted by BigTigerJoe
Member since Aug 2022
11270 posts
Posted on 9/9/25 at 2:10 pm to
quote:

Great news. Now fix the food and service quality that's gone in the shitter the last 5-7 years.

Get rid of the retaliatory woke employees and upper level management and food quality and service will improve.
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
57892 posts
Posted on 9/9/25 at 2:40 pm to
Went to the Cracker Barrel off Airline this weekend. Food was good, but they were out of mashed potatoes.

I noticed they had lightened the paint a bit, and changed some of their antiques (removed a lot to make it look less cluttered). Service was good (the gal was very friendly) but I noticed management allowing employees to congregate at a table near the kitchen where they would play around on their phones.

Waitstaff, if they aren't bussing/cleaning a table or taking/bringing out an order should be stationed somewhere in the room where someone at each their tables (or as many as possible) can get their attention by making eye contact, slight head nod, etc.

Hosts/Hostesses should be at the hosting station unless they are seating people. If they are bored, there's always something to be swept, dusted, etc.
Posted by MintBerry Crunch
Member since Nov 2010
5806 posts
Posted on 9/9/25 at 2:41 pm to
Posted by WheyCheddar
Member since Aug 2024
1113 posts
Posted on 9/9/25 at 2:58 pm to
Would you also give them 2 minute toilet breaks? And all the day old bread they can eat?
Posted by aubiecat
Alabama
Member since Jul 2011
5868 posts
Posted on 9/9/25 at 2:58 pm to
quote:

Great news. Now fix the food and service quality that's gone in the shitter the last 5-7 years.

Yeah, I never got the "Let's change the look" movement instead of "Let's improve the quality of the shite food" movement.
Posted by BuckeyeGoon
Member since Jan 2025
925 posts
Posted on 9/9/25 at 3:00 pm to
Its too late for all that, they've already revealed the company's true values.
Posted by CatsGoneWild
Pigeon forge, Tennessee
Member since Jan 2008
14802 posts
Posted on 9/9/25 at 3:16 pm to
Get rid of the rainbow stuff and DEI as well
Posted by Bard
Definitely NOT an admin
Member since Oct 2008
57892 posts
Posted on 9/9/25 at 3:22 pm to
quote:

Would you also give them 2 minute toilet breaks?


As long as they are getting someone to cover their spot while they are doing their business and they aren't abusing it by running off to the bathroom every 10 of minutes, sure.

quote:

And all the day old bread they can eat?


Absolutely. Ice Cube told us we can still get swole up on just bread and water.
Posted by blueridgeTiger
Granbury, TX
Member since Jun 2004
22023 posts
Posted on 9/9/25 at 3:30 pm to
quote:

Great news. Now fix the food and service quality that's gone in the shitter the last 5-7 years.


You're right about that. We often get breakfast at CB, but a few weeks ago we stopped for a quick breakfast, and nobody gave us coffee or waited on us. We finally left and got a McD buscuit and egg (and good coffee!)
Posted by jlovel7
NOT Louisiana
Member since Aug 2014
23823 posts
Posted on 9/9/25 at 3:32 pm to
Somewhere a contractor is returning his new side by side and fishing boat.
Posted by WhiskeyThrottle
Weatherford Tx
Member since Nov 2017
6944 posts
Posted on 9/9/25 at 3:40 pm to
They came out and said "customers, we listened to you and we will not be changing our stores". Just waiting for them to come out and say "customers, we heard you want better service and food and we heard you". . . Reckon I may be waiting awhile.

Also did they shitcan the dumb broad or no?
Posted by BigBinBR
Baton Rouge
Member since Mar 2023
9251 posts
Posted on 9/9/25 at 3:51 pm to
quote:

I am very concerned by all the franchise owners that were anxiously waiting on a remodel.


Well you can take your fake concern elsewhere because Cracker Barrel does not franchise. They are all corporate owned.
Posted by dstone12
Texan
Member since Jan 2007
38546 posts
Posted on 9/9/25 at 4:16 pm to
Free press and no upfit costs?



Brilliant.
Posted by SouthEasternKaiju
SouthEast... you figure it out
Member since Aug 2021
42342 posts
Posted on 9/9/25 at 4:55 pm to
Cracker Barrel learned in 1 week what BudLight took almost a year to understand.

So there’s that. But there’s still the matter of the woke Karen leading the company.
Posted by LegendInMyMind
Member since Apr 2019
71554 posts
Posted on 9/9/25 at 5:02 pm to
quote:

Now fix the food and service quality

That's what they needed to do from the start.

The remodel itself wasn't the worst idea, but when they piled all the rest of the shite on top of it......what did they expect?

Anyway, after all of this nonsense the food will still be bad and the service will still be shitty.
This post was edited on 9/9/25 at 5:03 pm
Posted by barry
Location, Location, Location
Member since Aug 2006
51322 posts
Posted on 9/9/25 at 5:13 pm to
why is this on the poltical talk board
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