TIL that something called 'Mocktails' is on the rise

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Two decades ago, approximately 72% of young adults in the U.S. reported drinking alcohol regularly. Today, that number has dropped to 62% among adults under age 35, according to Gallup polling data. 

Several factors contribute to this shift, including the growing popularity of the "sober-curious" movement and wellness trends like Dry January. But beyond social trends, many young adults are intentionally choosing to abstain from alcohol to better relationships or for personal, economic, religious or health reasons. In short, they are breaking with the drinking habits of previous generations.

One increasingly popular alternative? Mocktails. These thoughtfully crafted, alcohol-free beverages are making their way onto bar menus, dinner tables and celebrations everywhere. Here's what mocktails are, why they’ve become so popular and whether switching to them really is better for your health.

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What are mocktails?

Blending the words “mock” and “cocktail,” a mocktail is a non-alcoholic drink that replicates the look, feel, experience and sometimes even the flavor of traditional cocktails – minus the booze.

But mocktails are usually more than flavored soda. They often feature layered, sophisticated flavors made from “fruit juices, muddled herbs like mint or basil, alcohol-free bitters, infused syrups, sparkling water and non-alcoholic tonics or spirits,” says Amy Goodson, a nutritionist and registered dietitian at The Sports Nutrition Playbook. "Garnishes such as fruit slices, herbs or spice rims often enhance flavor and visual appeal."

For many, mocktails provide the best of both worlds: The ability to enjoy a celebratory or social beverage without the side effects or risks associated with alcohol.

Their growing appeal has even prompted many bars and restaurants to create dedicated alcohol-free drink menus and have bartenders and mixologists trained to craft zero-proof options with the same creativity and care as their spirited counterparts.

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