Moviegoers Want More Comedies, Thrillers and Action Titles, study finds

quote:

---

Audiences worldwide want more comedies and thrillers in theaters, according to a new survey from the Global Cinema Foundation. But overall, the lack of appealing films is the biggest obstacle to going to cinemas more often, the study found.

More than 68,000 respondents in 15 markets around the world were polled on their feelings about moviegoing, with 72% agreeing that going to a movie in a theater is a good value for the money. 55% said they wanted more action/adventure movies — despite a solid amount of this genre already in theaters. Though thrillers, comedies and rom-coms such, as international hit “Bridget Jones: Mad About the Boy,” have moved largely to streaming, at least in North America, 51% of moviegoers said they wanted to see more humorous fare in theaters, while 46% wanted more suspense/thriller movies.

Audiences over 45 were the most dissatisfied with the number of compelling films in theaters, despite having the time and desire to attend. However, 68% of customers said they were excited by the upcoming film line-up, while a solid 83% of younger customers under 34 are excited by the upcoming slate.

The study also found that 64% of customers don’t see any barriers to visiting cinemas when there is a movie they want to watch, while according to the survey, only 6% prefer to wait and watch on streaming.

---