re: Go Woke Go Broke, Dixie Beer Edition

A few thoughts:
Making beer in NOLA is a bad idea because water is bad and expensive. The labor pool is poor and made worse due to crime and poor infrastructure.
The beer name was tarnished due to the awful out of state beer made for the label. And it was awful. The older Dixie had been run in batches which were inconsistent and their physical plant was deteriorating.
Most people are not familiar with rice processed beer so their immediate answer is that because it is not similar to what they normally drink, it is bad. However, it was a great match with seafood and many other NOLA food favorites.
The beer made at the new brewery under the Dixie name was good beer - of its style.
The brewery was overbuilt to the point that it was not self sustainable.
The name change insulted the primary purpose for which the brewery was created - to revive the iconic brand with a quality product in its original style.
Bad selections of leadership and partnerships were just frantic efforts to deny the sinking of a fatally sinking ship. It was actually never a viable enterprise.
My suggestion is to sell the name and label to a responsible brewery who can put out a limited production beer for the nostalgic market. Abita, Lazy Magnolia or several others could make this look good while being reasonably close to NOLA.
Barring that, RIP Dixie.
And I have no idea how Faux Beer tasted. Our family was so insulted by the comments regarding the Dixie name that we never tried the relabeled beer.
When that brewery is completely gone, my father and I will drink the few remaining bottles and likely shift to Abita or Lazy Magnolia. They are both great beer makers.
New tradition!