re: Big TV betting on Consolidation in NCAAF

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Because they are going to increase the number of games that those casual fans might be interested in watching? Is this really that difficult of a concept?

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how do you expect this to happen?
Are they going to be interested in a 4-4 Texas playing 5-3 Alabama, or 9-3 OSU play 8-4 Michigan?

If you replace the easy wins on the schedule, and every game is a fairly even matchup, then you know what you get? an NFL schedule where most teams will fall between 7-10 wins. If all of the games are marquee games, then none of them are. Is a KC/Cincy regular season game must watch tv? sure if its on sunday night when the casual fan will watch whover is playing regardless. But am i going to make sure i'm near a tv to watch KC/Cincy at 3? no. If they play at 3 in the playoffs, then yeah i'm watchign.
Is this really that difficult to understand?

the regular season matters, or at least it did. it's why all SEC fans will tune into any game where Bama or UGA or OSU or Michigan is about to lose to Miss St, or Kentucky, or Minnesota, or Purdue.
You get a text from a buddy "hey Miss State about to beat Bama". so you stop what you're doing and go find a tv or pull it up on your phone so you can watch them lose.
What drives viewership for those big teams is the smaller teams that hate them and want to see them lose, much like why the Cowboys have such high viewership, b/c people want to see them lose.