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re: Why did they remove “HBO” from Max?
Posted on 5/23/23 at 10:06 am to FLTech
Posted on 5/23/23 at 10:06 am to FLTech
quote:
From what I have gathered, it’s still the same app but just called Max
What’s New in Max: 10 Key Changes as HBO Max Relaunches With Discovery Content, Enhanced Features
While they're losing the "HBO" brand name, "Max" is likely appealing for at least a couple of reasons:
1. From a marketing standpoint, a one syllable brand name is better than a three syllable brand name.
2. Think of the easy marketing opportunities that are already built into the name (e.g., "MAXimum entertainment!").
I'm just happy they didn't take the lazy approach of adding a "+" to the name. I think "Max" is much better than "HBO+." The fad of adding pluses to streaming service names needs to die.
5
Posted on 5/23/23 at 10:08 am to Sl0thstronautEsq
That site you posted the link to has AIDS
Posted on 5/23/23 at 3:03 pm to Sl0thstronautEsq
quote:
"HBO+." The fad of adding pluses to streaming service names needs to die.
I think "+" makes sense within the context of streaming services that are associated with existing tv channels.
Posted on 5/23/23 at 3:59 pm to Sl0thstronautEsq
quote:
While they're losing the "HBO" brand name, "Max" is likely appealing for at least a couple of reasons:
1. From a marketing standpoint, a one syllable brand name is better than a three syllable brand name.
2. Think of the easy marketing opportunities that are already built into the name (e.g., "MAXimum entertainment!").
I'm just happy they didn't take the lazy approach of adding a "+" to the name. I think "Max" is much better than "HBO+." The fad of adding pluses to streaming service names needs to die.
Weird, because max has been around for a long time but HBO is still the winner.
Posted on 5/24/23 at 9:27 am to Sl0thstronautEsq
quote:
From what I have gathered, it’s still the same app but just called Max
It's not the same app. I had to download and then update a new app on my TV last night when I went to HBO Max.
It's interesting that now so many know HBO for their outstanding series when it was originally started to show uncut movies without ads. I mean it is Home Box Office.
Posted on 5/24/23 at 2:27 pm to Sl0thstronautEsq
So they are gonna charge more for 4K content. Great…
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