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Is the MCU dying? Thor: Love & Thunder tumbles 68% at the box office in its second weekend
Posted on 7/16/22 at 12:34 pm
Posted on 7/16/22 at 12:34 pm
This after Dr. Strange and the Multiverse of Madness experienced a similar nose dive in its second frame.
Deadline
quote:
The wearing down of the MCU luster is unfortunately being seen, as Disney’s Thor: Love and Thunder is having a great fall, with a -68% drop for a second weekend that’s estimated to be around $46.5M. While the Taika Waititi-directed movie improved beyond its high $130M estimates last weekend into the $144M range, it’s clear those sour audience exits of a B+ CinemaScore and 3 1/2 stars are taking their toll.
Thor‘s second weekend drop ranks among the MCU’s worst, including Doctor Strange in the Multiverse of Madness (-67%) and Black Widow (-68%). Forget about Spider-Man: No Way Home‘s -68% second drop. That’s largely due to Christmas, and everyone knows that Sony/MCU title was making money hand over fist on a daily basis. It’s an outlier.
Marvel is getting beaten this summer by a Tom Cruise movie, granted a long-awaited sequel by his fans, with Top Gun: Maverick set to stand at $617.6M by tomorrow. The erosion here in MCU box office bucks and audience exits is a rich man’s problem for the studio. Again, is the dilution of results because they’re stretched thin between the development of streaming series and movies?
Anecdotally, Thor 4 is quite a fun ride, and if you see it in Screen X, it’s mind-blowing. It’s a fast clip at 1 hour and 58 minutes, and not as Byzantine as Doctor Strange 2 and Eternals. But clearly, something isn’t resonating with fans. I’ve been told by sources that they, and critics, obviously don’t think it’s as good as Ragnarok. That pic, despite having a lower opening than Thor 4 at $122.7M, possessed a higher-grossing second weekend with $57M. And that was during November, not summer.
Deadline
51
Posted on 7/16/22 at 12:39 pm to RollTide1987
I can't remember the last time I watched a Marvel movie. Maybe the first Antman
Posted on 7/16/22 at 12:41 pm to RollTide1987
Posted on 7/16/22 at 12:41 pm to RollTide1987
I was a huge fan through EG and the Spider-Man films. I’m lukewarm to not caring about anything else they’ve put out since. Haven’t seen anything else in the theaters.
Posted on 7/16/22 at 12:44 pm to RollTide1987
There’s just no topping the Infinity Saga. Pretty much all I wanted after that was another two Spider-Man films, a Doctor Strange film, and finally a Guardians of the Galaxy 3 with Thor in tow serving really as the epilogues. I think my mindset is pretty similar with most people when it comes to the MCU.
This post was edited on 7/16/22 at 12:50 pm
Posted on 7/16/22 at 12:45 pm to RollTide1987
quote:
the MCU dying?
No, they still have a huge fanbase. They're just putting out way too much content right now. The good news for them is they still have Xmen and F4 coming up, plus spidey is still huge.
quote:
This after Dr. Strange and the Multiverse of Madness experienced a similar nose dive in its second frame.
MOM still finished over 900 mil, and that's without China and Russia. It was still an impressive box office run.
This post was edited on 7/16/22 at 12:48 pm
Posted on 7/16/22 at 12:46 pm to RollTide1987
We could only be so lucky
Posted on 7/16/22 at 12:47 pm to RollTide1987
When the agenda is to manipulate instead of entertain, and you have mindless drones in control of the story, this is what you get
Posted on 7/16/22 at 12:47 pm to OMLandshark
If they can nail a 2nd Spidey trilogy, Kang, F4 & Doctor Doom, and maybe a Secret Wars the MCU will be just fine for another decade
Posted on 7/16/22 at 12:48 pm to tigerfan84
quote:
can't remember the last time I watched a Marvel movie. Maybe the first Antman
Then why you even in this thread. This thread isn’t for you. The top 10 most successful marvel movies came out after Antman
Posted on 7/16/22 at 12:48 pm to Proximo
It is dying. The Millennials held up the MCU from Iron Man-Endgame. They aren't going to be around for another decade, especially when they're going further into the intersectional "representation" quotas and injecting political themes like climate change, feminism, transgenderism etc.
This post was edited on 7/16/22 at 12:51 pm
Posted on 7/16/22 at 12:48 pm to RollTide1987
I hope it dies and we never see anything like it again. It’s destroyed movies.
Posted on 7/16/22 at 12:49 pm to theunknownknight
quote:
When the agenda is to manipulate instead of entertain, and you have mindless drones in control of the story, this is what you get
And they’re so full of shite when they say that families aren’t ready to go back to the theaters. No Way Home and Top Gun prove this is bullshite. Just entertain me, don’t talk down to me, and I’m in. Saw both of those movies three times in theaters.
Posted on 7/16/22 at 12:53 pm to RollTide1987
Few things at play here:
1) Marvel fans have Disney+, and they know they can just wait 3 months and it’ll be on D+ included with their subscription
2) Movie theaters still haven’t recovered from Covid. People found other things to do when the movies weren’t available and aren’t going back in the same volume ever again IMO
3) inflation. The average American is experiencing 15% YOY inflation on their expenses. So they have less money to spend, and the movies cost more than ever now. Hell I’m going to see Thor tonight and it’s fricking $15 a person without concessions and with movie club savings
4) Marvel burnout - it’s far less than all the haters that never liked Marvel are postulating here, but there is some level of it
1) Marvel fans have Disney+, and they know they can just wait 3 months and it’ll be on D+ included with their subscription
2) Movie theaters still haven’t recovered from Covid. People found other things to do when the movies weren’t available and aren’t going back in the same volume ever again IMO
3) inflation. The average American is experiencing 15% YOY inflation on their expenses. So they have less money to spend, and the movies cost more than ever now. Hell I’m going to see Thor tonight and it’s fricking $15 a person without concessions and with movie club savings
4) Marvel burnout - it’s far less than all the haters that never liked Marvel are postulating here, but there is some level of it
Posted on 7/16/22 at 1:00 pm to Upperdecker
quote:
4) Marvel burnout - it’s far less than all the haters that never liked Marvel are postulating here, but there is some level of it
That’s more where I’m at. Really all I needed was No Way Home and that was just such a satisfying ending. 2021 was a pretty weak year for movies, so I do think that deserved a Best Picture nomination that year (definitely deserved it more than Black Panther).
Now just close the relationship between Star Lord and Gamora, and I’m pretty cool with them closing out the franchise on a high note. Obviously not going to happen though.
Posted on 7/16/22 at 1:04 pm to RollTide1987
That’s pretty normal, post-pandemic. I was reading about it the other day. The movie is still crushing it, even without a China release.
Also, it’s not a very good movie.
Also, it’s not a very good movie.
This post was edited on 7/16/22 at 1:05 pm
Posted on 7/16/22 at 1:05 pm to Upperdecker
quote:
1) Marvel fans have Disney+, and they know they can just wait 3 months and it’ll be on D+ included with their subscription 2) Movie theaters still haven’t recovered from Covid. People found other things to do when the movies weren’t available and aren’t going back in the same volume ever again IMO
It seems like Disney is the only one having these problems.
Top gun Jurassic world and minions did great.
Hell the newest Spider-Man did great
Posted on 7/16/22 at 1:12 pm to RLDSC FAN
quote:
The good news for them is they still have Xmen and F4 coming up
You are presuming they won't fricking it up. Based on Phase 4 and the TV offerings to this point, it's a coin flip.
Posted on 7/16/22 at 1:16 pm to RollTide1987
The current phase is a snore fest. They should have planned better to follow up Endgame.
Posted on 7/16/22 at 1:20 pm to Master of Sinanju
quote:
The current phase is a snore fest. They should have planned better to follow up Endgame.
Or maybe you should know when to hang up the cleats and go out on a high note. Really all the MCU was really missing were the Fantastic 4. The X-Men I think even clash with the Marvel universe in the comics and should be their own thing.
If I were in charge and didn’t give a damn about the finances this would instead be a Guardians of the Galaxy movie with Thor in it and be the last of the MCU. There need to be some epilogues after Endgame to bring all the characters around to satisfactory arcs, but that’s it.
This post was edited on 7/16/22 at 1:22 pm
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