RIP, 'Pandemic of the Unvaccinated'

Farewell to a Biden White House messaging strategy that was terrible long before Omicron

If you spend too much time observing the way politicians speak, you'll pick up an almost perceptibly mechanical gear-shift in their heads when the brain-groove reminds them to reproduce an anecdote or talking point they have formulated so many times before. Occasionally the subconscious rebels against the alienating monotony with apologetic prefix clauses like, "That's why I like to say," or "I always tell the story that," but the pre-sets mostly override such human twitches to deliver the desired political result.

So it was for President Joe Biden's counterproductive "pandemic of the unvaccinated" slogan, which the White House COVID-19 Response Team introduced in mid-July, and which the president was still regurgitating inaccurately as late as December 14.

In a local TV interview with News Center 7 in Dayton, Ohio, the president was asked about whether his administration would continue fighting his contested employer vaccine mandates in court. The politician-brain quickly whirred into gear.

"This is a pandemic of the unvaccinated. The unvaccinated. Not the vaccinated, the unvaccinated," Biden emphasized, on the same day that the omicron variant produced a one-day positive-case increase of 16 percent in highly vaccinated New York City. "That's the problem. And so everybody talks about 'freedom,' and not to have a shot or have a test. Well guess what? How about patriotism? How about making sure that you're vaccinated, so you do not spread the disease to anybody else? What about that?"

What about that indeed. New York City's one-shot vaccination rate (of 92 percent for adults, 83 percent for kids between 13 and 17) "rivals any number in the free world," Politico's Jack Shafer observed last week, and yet somehow my vaccinated teen and boosted self spent Christmas under quarantine. The fact-checkers over at The Poynter Institute's PolitiFact generously rated Biden's "vaccinated…do not spread the disease" claim as only "mostly" false, despite epidemiologist quotes like "[the] statement is not accurate," and "vaccinated individuals can definitely infect other people."

But the problems with the "pandemic of the unvaccinated" message pre-date the variant that rendered it factually ludicrous. On September 16, one week after Biden reversed serial administration promises by announcing an employer vaccine mandate (while using language such as "We've been patient, but our patience is wearing thin. And your refusal has cost all of us"), science writer Yasmin Tayag penned an Atlantic piece headlined "Stop Calling It a 'Pandemic of the Unvaccinated.'" LINK