NBA teams sporting sponsors on their uniforms his has been talked about for years. It looks now like the Boston Celtics will be one of the first by rocking General Electric ads on their uniforms during the 2017-18 Season. Per the Associated Press...

quote:
A league official familiar with the deal says the Boston Celtics have reached an agreement with General Electric to put the company’s logo on the team’s uniform.

The official spoke on the condition of anonymity on Tuesday night because the announcement was scheduled for Wednesday.

Apparently the Philadelphia 76ers and Sacramento Kings also have deals in place with StubHub and Blue Diamond Growers to do the same.

(CollegeSpun)

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CRDNLSCHMCPSN11

I want to throw up.

Reply•76 months

Giantkiller

fricking disgraceful.

Reply•76 months

HailFreezusOver

Greedy fricks, does this mean the hour of commercial interruptions of the game will b cut back? Haven't watched an NBA game in 2 years and I'm not missing anything. Are we China now? European premier league?

Reply•76 months

cameron789787

At least with soccer you get 90 minutes without commercials in exchange for jersey ads.

76 months

YellaPurp

The jersey is Electric!

Reply•76 months

saint tiger225

"His has"

Reply•76 months

ClientNumber9

I'll never buy a jersey again. And may others won't either.