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Unilever embraces “Wokeism”, will no longer use the word “normal” in beauty advertising.
Posted on 3/10/21 at 3:12 pm
Posted on 3/10/21 at 3:12 pm
Unilever will drop the word "normal" from its beauty products and ban excessive editing of models' photos in a push for inclusivity.
Dove's owner said the editing ban would apply to "body shape, size, proportion and skin colour" and "normal" would be removed from 200 products.
Its boss said it wanted to create a "more inclusive definition of beauty".
The firm has previously faced allegations that it promoted stereotypes around dark skin tones.
This ^^^^^ is a sign of real progress.
Dove's owner said the editing ban would apply to "body shape, size, proportion and skin colour" and "normal" would be removed from 200 products.
Its boss said it wanted to create a "more inclusive definition of beauty".
The firm has previously faced allegations that it promoted stereotypes around dark skin tones.
This ^^^^^ is a sign of real progress.
8
Posted on 3/10/21 at 3:13 pm to Bass Tiger
Hey, I will no longer use Unilever so we have that in common. We're both doing things we didn't do before.
Posted on 3/10/21 at 3:14 pm to Bass Tiger
quote:
Unilever
Yeah there really ain't any boycotting Unilever. They own wayyy too much unfortunately.
Posted on 3/10/21 at 3:14 pm to Bass Tiger
quote:
Unilever embraces “Wokeism”, will no longer use the word “normal” in beauty advertising.
No need to use the word "normal" if you use "abnormal" when appropriate.
Posted on 3/10/21 at 3:15 pm to Bass Tiger
What is their current use of the word normal? What?
Posted on 3/10/21 at 3:39 pm to Bass Tiger
quote:
ban excessive editing of models' photos in a push for inclusivity.
To include everyone, they will include no one.
Posted on 3/10/21 at 3:41 pm to jlovel7
quote:
What is their current use of the word normal? What?
Only time I've ever heard of it was dry/normal/oily for skin and hair.
Posted on 3/10/21 at 3:41 pm to Bass Tiger
So, if I am their competitor I say, this is what Unilever products do to you. They make you abnormal.
Posted on 3/10/21 at 3:44 pm to Bestbank Tiger
quote:
Only time I've ever heard of it was dry/normal/oily for skin and hair.
to be replaced by "dry/undecided/oily"
Posted on 3/10/21 at 3:46 pm to Bass Tiger
We've gone full stupid.
Posted on 3/10/21 at 3:48 pm to Lynxrufus2012
quote:
So, if I am their competitor I say, this is what Unilever products do to you. They make you abnormal.
If a competing company had a sharp marketer that was looking for weakness from Unilever they have an opening now...lol!
Posted on 3/10/21 at 4:03 pm to Bass Tiger
Be prepared to see a lot more fatties and uglies pushed as "beautiful" in upcoming advertisements.
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