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Started By
Message
Super Bowl had largest drop off of viewers in its history
Posted on 2/6/18 at 9:45 am
Posted on 2/6/18 at 9:45 am
LA Tines
The drop off from 114M viewers to 103M viewers is the largest decline in total viewership in its history
Overnight ratings touted only a 3% drop, but once middle America was factored in the actual drop was over 7%
The drop off from 114M viewers to 103M viewers is the largest decline in total viewership in its history
Overnight ratings touted only a 3% drop, but once middle America was factored in the actual drop was over 7%
quote:
NBC's Super Bowl telecast draws 103.4 million viewers tumbling 7%
quote:
The year-to-year decline is not as steep as the nearly 10% drop the NFL experienced during the regular season. But the 7% decline is likely to cause some concern for the league and its television partners.
quote:
would insulate it from changing viewer habits and disgruntled core fans. But the 7% decline in viewership — close to the 10% drop during the regular season — suggests that was not the case.
quote:
The loss of viewers — which was only 3% in the big city markets measured by Nielsen — indicates that the NFL's troubles are more significant in the country's heartland.
quote:
While it may be cold comfort to the NFL, the decline could have been worse. The Super Bowl typically performs better on NBC than Fox or CBS, as the network has a stronger station lineup than the two other network rights-holders. NBC also aggressively promotes the event across other assets, such as its top-rated morning program "Today."
quote:
The drop does not affect NBC financially in the short term as the advertisers who spent an average of $5 million for a 30-second commercial are not guaranteed a minimum audience. However, it could be detrimental to CBS when it sells ads for next year's game.
20
Posted on 2/6/18 at 9:47 am to RobbBobb
How many different threads do you need to make for this?
Posted on 2/6/18 at 9:48 am to LNCHBOX
Not everyone visits both boards
Posted on 2/6/18 at 9:50 am to RobbBobb
quote:
103M viewers
Posted on 2/6/18 at 9:50 am to DisplacedBuckeye
Down from 114M
Which is like losing the entire population of Louisiana, 3 times
Which is like losing the entire population of Louisiana, 3 times
This post was edited on 2/6/18 at 9:52 am
Posted on 2/6/18 at 9:51 am to RobbBobb
What did their revenue look like, because that's the only number they really care about.
Posted on 2/6/18 at 9:54 am to RobbBobb
How is this political?
Posted on 2/6/18 at 9:58 am to RobbBobb
Only Trump could declare war on a $40 billion American industry and not see the hypocrisy in his rant. You can't dictate patriotism. It is far more unAmerican than anything the players have done.
Posted on 2/6/18 at 10:31 am to RobbBobb
Too bad. It was a great game.
Posted on 2/6/18 at 10:31 am to RobbBobb
quote:
Which is like losing the entire population of Louisiana, 3 times
We know that wasn't the case. NO was like top 5 in markets for viewership.
Posted on 2/6/18 at 10:34 am to RobbBobb
quote:
middle America
yawn
Posted on 2/6/18 at 11:14 am to Big12fan
quote:
Only Trump could declare war on a $40 billion American industry and not see the hypocrisy in his rant. You can't dictate patriotism. It is far more unAmerican than anything the players have done
sir, i have but only one upvote to give....
Posted on 2/6/18 at 11:16 am to RobbBobb
TRUMP broke them and Vince McMahon will finish them off.
Posted on 2/6/18 at 11:17 am to RobbBobb
Poli Board:
Call Progs filth and claim they are cheering the drop in the stock market.
Celebrates decreased ratings and revenues for a private business.
Yea that makes a whole lot of sense.
Call Progs filth and claim they are cheering the drop in the stock market.
Celebrates decreased ratings and revenues for a private business.
Yea that makes a whole lot of sense.
Posted on 2/6/18 at 11:21 am to Big12fan
quote:
Only Trump could declare war on a $40 billion American industry and not see the hypocrisy in his rant. You can't dictate patriotism. It is far more unAmerican than anything the players have done.
It is entertainment. It does nothing to increase the nation's wealth, power, and very little to increase our pleasure. It is superfluous. That 40 billion is meaningless....
Posted on 2/6/18 at 11:24 am to RobbBobb
I'm sure Goodell is crying into the $414 million record-breaking revenue because some yahoos decided to take a knee during the game
Posted on 2/6/18 at 11:27 am to LSUTigersVCURams
quote:
Too bad. It was a great game.
Weird, because I don't feel like I missed a thing.
Posted on 2/6/18 at 11:30 am to TheHumanTornado
quote:
Poli Board:
Call Progs filth and claim they are cheering the drop in the stock market.
Celebrates decreased ratings and revenues for a private business.
Yea that makes a whole lot of sense.
Haha yeah, that's exactly right. Stock market ties into the economy and the health of the country which reflects on the nation's leaders. Rooting for the stock market t fall is rooting against the country.
Cheering for a private company (NFL) to lose profits or fail because you don't agree with whatever they are doing or for whatever reason tickles your fancy doesn't have the same impact. How can you not see this? Progs root for the demise of the oil, coal, and firearm industries all of the time. More power to them but hoping the economy goes to shite because your guy isn't in power is childish.
Posted on 2/6/18 at 11:56 am to RobbBobb
quote:and one of its best games.
Super Bowl had largest drop off of viewers in its history
Posted on 2/6/18 at 12:12 pm to RobbBobb
If you count Internet views it was the most watched Super Bowl of all time
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