re: Bud Light sales slaughtered

Nope. They stepped in it and need to fire this bitch today.

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Modelo is owned by Budweiser.

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Yes, but the article is talking about bud light’s sales declining. You think the loss of revenue from bud light (the largest warmer in the market) is fine with management, because the second most purchased product in the market is theirs too?

Hopefully folks are taking this opportunity to find actual good beer. People drinking less of that piss water can only be a net positive for the world no matter what your political stance is.

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Check back in two months. Bud light flowing again.

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100%

These weak fricks have a very short memory, and the corporate world knows it.

$0.50 off a 12 pack deal, and they'll be stocking up.

Bud Light will continue to exist but lost tap handles in restaurants and bars are hard to win back

A restaurant will be responsive to customers. So if customers request it some will do Bud Light bottle only and that will diminish sales at every place that does it

Should.

In practice, they will be lauded and blame will go on the campaign being “too ahead of its time”, and which is a typical cop out for “did not work the way it should have.

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Yep. Corona is shite beer and modelo isn’t that far ahead of it too.

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Modelo Negra is legit.

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Bud Light will continue to exist but lost tap handles in restaurants and bars are hard to win back

A restaurant will be responsive to customers. So if customers request it some will do Bud Light bottle only and that will diminish sales at every place that does it

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This is going to take longer to see, IMO. It's so far removed from the decision making, it will take a while to reach there.

First, the customers have to stop ordering long enough (or be vocal enough) for the restaurant to notice it.

Then, enough restaurants in a given area have to slow their ordering enough for the distributors to notice.

Then enough distributors need to notice the slowdown to make waves with the brewery.

So, it needs to happen on a wide scale and go on long enough for a lot of people to notice. Yes, lost tap handles are hard to get back, but AB is starting so far out in front of everyone else that it's going to be a while before some places figure it out.

And that's without accounting for the sweetheart deals they've given to bars and restaurants all over the country to get those tap handles in the first place.