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Why does Chevrolet brag about JD Power awards?

Posted on 6/21/18 at 9:00 pm
Posted by Eli Goldfinger
Member since Sep 2016
32785 posts
Posted on 6/21/18 at 9:00 pm
I don’t think I’ve ever heard any other auto company mention those awards.
Posted by DrSteveBrule
Baton Rouge
Member since Sep 2009
12006 posts
Posted on 6/21/18 at 9:01 pm to
Don't you also brag about things you buy?
Posted by St Augustine
The Pauper of the Surf
Member since Mar 2006
64073 posts
Posted on 6/21/18 at 9:02 pm to
Feel like they’ve been doing this for like 20 years at least.
Posted by oleyeller
Vols, Bitch
Member since Oct 2012
32015 posts
Posted on 6/21/18 at 9:03 pm to
quote:

I don’t think I’ve ever heard any other auto company mention those awards.




how could they? chevy is winning them all
Posted by Nado Jenkins83
Land of the Free
Member since Nov 2012
59586 posts
Posted on 6/21/18 at 9:03 pm to
because they buy those awards
Posted by ninthward
Boston, MA
Member since May 2007
20373 posts
Posted on 6/21/18 at 9:04 pm to
quote:

I don’t think I’ve ever heard any other auto company mention those awards.
Thats because Chevy wins them all!
Posted by fightin tigers
Downtown Prairieville
Member since Mar 2008
73674 posts
Posted on 6/21/18 at 9:04 pm to
Don't they own those awards?
Posted by Hangover Haven
Metry
Member since Oct 2013
26430 posts
Posted on 6/21/18 at 9:05 pm to
Why does Radio Shack ask for your phone number when you buy something..?
Posted by TH03
Mogadishu
Member since Dec 2008
171035 posts
Posted on 6/21/18 at 9:06 pm to
In initial quality too
Posted by Btrtigerfan
Disgruntled employee
Member since Dec 2007
21363 posts
Posted on 6/21/18 at 9:07 pm to
quote:

Eli Goldfinger


You back at your Uncle Rick's cabin? In Gatlinburg?
Posted by Ignignot
Member since Mar 2009
18823 posts
Posted on 6/21/18 at 9:07 pm to
I want to fight that guy in those commercials
Posted by Nado Jenkins83
Land of the Free
Member since Nov 2012
59586 posts
Posted on 6/21/18 at 9:08 pm to
does that mean one of the headlights will go out?
Posted by Eli Goldfinger
Member since Sep 2016
32785 posts
Posted on 6/21/18 at 9:24 pm to
Buy them?
Posted by Eli Goldfinger
Member since Sep 2016
32785 posts
Posted on 6/21/18 at 9:28 pm to
Interesting....

quote:

You must have seen at least one of them. The ads purport to show “real people” reacting to the amount of J.D. Power awards a given Chevy model had won. The underlying premise of the whole ad is that (a) people know what J.D. Power awards are and (b) people care how many J.D. Power awards a given make and model has won.


Jalponic.com article
Posted by Nado Jenkins83
Land of the Free
Member since Nov 2012
59586 posts
Posted on 6/21/18 at 9:29 pm to
quote:

they charge you to use their name as an endorsement


LINK
Posted by 99BLKBRD
Member since Mar 2015
575 posts
Posted on 6/21/18 at 9:31 pm to
Who in the hell is JD Power?!
Posted by Eli Goldfinger
Member since Sep 2016
32785 posts
Posted on 6/21/18 at 9:31 pm to
quote:

He called the company J.D. Power and Associates, the associates being his wife, Julie, and their children.


This post was edited on 6/21/18 at 9:33 pm
Posted by Civildawg
Member since May 2012
8547 posts
Posted on 6/21/18 at 9:38 pm to
The fine print in the new commercials say for 2015 models even though they are advertising for new models
Posted by jimdog
columbus, ga
Member since Dec 2012
6636 posts
Posted on 6/21/18 at 9:44 pm to
Because they win so many of them and the winning or losing happens to be based upon customer experience with the product. So it is in Chevrolet's best interest to tell potential customer that odds are you'll be pleased as these people are if you own our product.

BTW, they do best with scores on their SUV's and trucks and those happen to be their best sellers. Their SUV's are strong, strong, strong in the market place and have been since Mary Barra became the head honcho @ Chevrolet which was expected since she was a dynamite product developer and worked on the line and in the development dept there since she was 18. In her initial speech she said she was going to improve the development and fit and finish of the products and would live or die on customer satisfaction with those products. And all of the SUV's from the small thru Equinox and on to Venture, Tahoe and Suburban are among the most desired and loved vehicles around. Vehicles are rated on break downs or lack there of during the first year I believe of ownership and also the fit and finish of the vehicle.
This post was edited on 6/21/18 at 10:10 pm
Posted by TheArrogantCorndog
Highland Rd
Member since Sep 2009
14814 posts
Posted on 6/21/18 at 9:54 pm to
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