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re: Steak ‘n Shake, throwing serious shade at Cracker Barrel

Posted on 8/22/25 at 8:04 am to
Posted by TygerLyfe
Member since May 2023
2631 posts
Posted on 8/22/25 at 8:04 am to
quote:

I blame Joanna Gaines and her shiplap terrorism.


Don't give up the shiplap
Posted by Klark Kent
Houston via BR
Member since Jan 2008
72743 posts
Posted on 8/22/25 at 8:06 am to
quote:

Yeah, I'm really struggling to understand how any of this became political.


In short: people have spotted the pattern: another progressive power hungry white woman with pointy glasses using a rebrand as cover for the real agenda. Corporate DEI makeovers and LGBTQ+ virtue signaling.

It’d be one thing to pull this with a women’s clothing brand trying to expand their market, but trying it with a restaurant that’s always been a symbol of classic Americana is a whole different level of tone-deaf. (or an intentional take down)

This post was edited on 8/22/25 at 8:11 am
Posted by 3nOut
I don't really care, Margaret
Member since Jan 2013
31695 posts
Posted on 8/22/25 at 8:11 am to
quote:


But there's not much you can do about demographic shifts and trends.



sure there is.

stop aborting a quarter of a generation, importing the third world, and encouraging people to not have babies by being selfish or gay.
Posted by Mo Jeaux
Member since Aug 2008
62114 posts
Posted on 8/22/25 at 8:14 am to
quote:

I'm sure they ran some analysis that told them their customer base was older and dying, so this is an attempt to appeal to bland Millennial aesthetic, which seems about 5 years too late.



Agreed, and you’re right about their customer base analysis. It’s there in their publicly available documents. Around 63% of their customer base is over the age of 45. 43% is over 55.

Will this rebrand work? Who the hell knows.
Posted by Salmon
I helped draft the email
Member since Feb 2008
85352 posts
Posted on 8/22/25 at 8:16 am to
quote:

In short: people have spotted the pattern: another progressive power hungry white woman with pointy glasses using a rebrand as cover for the real agenda. Corporate DEI makeovers and LGBTQ+ virtue signaling.



Oh.

Cool.

Enjoy your Friday, Klark.
Posted by JohnnyKilroy
Cajun Navy Vice Admiral
Member since Oct 2012
40060 posts
Posted on 8/22/25 at 8:17 am to
quote:

sure there is. stop aborting a quarter of a generation, importing the third world, and encouraging people to not have babies by being selfish or gay.


Damn CBRL got a lot on its plate huh
Posted by Hobie101
Member since May 2012
865 posts
Posted on 8/22/25 at 8:19 am to
Maybe I’m an old timer, but I have no idea what’s going on here or why it matters
Posted by 3nOut
I don't really care, Margaret
Member since Jan 2013
31695 posts
Posted on 8/22/25 at 8:21 am to
quote:

Damn CBRL got a lot on its plate huh




i meant it directed at the statement "you can't change demographics trends and shfts." not putting the onus of that on cracker barrel
Posted by TT9
Global warming
Member since Sep 2008
90100 posts
Posted on 8/22/25 at 8:22 am to
quote:

Maybe I’m an old timer, but I have no idea what’s going on here or why it matters
it doesn't matter, it's just a bunch of crybabies complaining about a logo change.

Meanwhile, still no Epstein files.

Posted by Klark Kent
Houston via BR
Member since Jan 2008
72743 posts
Posted on 8/22/25 at 8:23 am to
This is an off topic lounge discussion forum. You made a post asking a question, I replied in a civil manner trying to explain others’ perspective. I didn’t attack you, nor did I lump you into one side or another. Not sure what I did wrong.

Sorry


Have a good Friday Salmon.
Posted by Salmon
I helped draft the email
Member since Feb 2008
85352 posts
Posted on 8/22/25 at 8:26 am to
quote:

This is an off topic lounge discussion forum. You made a post asking a question, I replied in a civil manner trying to explain others’ perspective. I didn’t attack you, nor did I lump you into one side or another. Not sure what I did wrong.


I didn't say you did anything wrong?

You did answer my question, and I just simply chose to not really engage, because its not going to be useful in any way.

No need to apologize.

Posted by Klark Kent
Houston via BR
Member since Jan 2008
72743 posts
Posted on 8/22/25 at 8:31 am to
quote:

You did answer my question, and I just simply chose to not really engage, because its not going to be useful in any way.


Correct.

I don’t really care about them updating their brand. Hell, dozens upon dozens of very successful American brands have done so over the years, successfully even. Now if they stop serving chicken and dumplings, biscuits, chicken fried steak, etc, etc then they’ve obviously gone too far and may regret it. Time will tell.
Posted by BluegrassBelle
RIP Hefty Lefty - 1981-2019
Member since Nov 2010
105869 posts
Posted on 8/22/25 at 8:33 am to
quote:

it doesn't matter, it's just a bunch of crybabies complaining about a logo change.


I’m less offended by the logo change (other than it’s an ugly logo). And more offended that they went with that bright white soulless esthetic inside.

Only time I go to CB is on a hungover Sunday morning or on a road trip when I’ve been in the car for 4-5+ hours. I need the dark esthetic to soothe the migraine.
Posted by TT9
Global warming
Member since Sep 2008
90100 posts
Posted on 8/22/25 at 8:46 am to
quote:

And more offended that they went with that bright white soulless esthetic inside.
think they did that in like 30 of the hundreds of restaurants they have but yeah, it looks awful.
Posted by Liger43
Member since Sep 2019
628 posts
Posted on 8/22/25 at 9:17 am to
pussy
Posted by thejuiceisloose
Member since Nov 2018
6020 posts
Posted on 8/22/25 at 9:26 am to
quote:

They have to be outraged over inconsequential bullshite. It's both sad and funny.


They are all precious little snowflakes (who might have a stroke if Bic pens gets rid of its mascot)
Posted by Mouth
Member since Jan 2008
22758 posts
Posted on 8/22/25 at 9:28 am to
quote:

Liberal white women ruin everything


bingo
Posted by LSUTANGERINE
Baton Rouge and Northshore LA
Member since Sep 2006
37663 posts
Posted on 8/22/25 at 9:32 am to
All steak ‘n Shake is doing is trying to become relevant again
Posted by ChestRockwell
In the heart of horse country
Member since Jul 2021
6851 posts
Posted on 8/22/25 at 10:50 am to
You know it was a matter of time. They got Uncle Ben, Aunt Jemima.
Posted by Tr33fiddy
Hog Jaw, Arkansas (it exists)
Member since Aug 2023
1940 posts
Posted on 8/22/25 at 11:08 am to
I haven't taken my kids to McDonald's since they made all of them look like prison cells.

What's bizzare to me is that mcdonalds in other countries is still colorful and fun. Why have the u.s mcdonalds been targeted specifically and turned into bland blocks.
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