Japanese arcade pioneer and creator of Pac Man has died.

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TOKYO (AP) — Masaya Nakamura, the "Father of Pac-Man" who founded the Japanese video game company behind the hit creature-gobbling game, has died. He was 91.

Nakamura, who died on Jan. 22, founded Namco, part of Bandai Namco, in 1955. It started out as just two mechanical horse rides on a department store rooftop but went on to pioneer game arcades and amusement parks.

Bandai Namco, formed in 2005 from a merger of two game companies, confirmed Monday that Nakamura had died.

Pac-Man, designed by Namco engineer and video game maker Toru Iwatani, went on sale in 1980, at a time when there were few rival games, such as Space Invaders. The plucky yellow circle with the huge mouth was a huge hit.

It's estimated to have been played more than 10 billion times: Guinness World Record has named it the world's most successful coin-operated arcade game.

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