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Instagram Is Testing Ability to Share Videos up to 90 Minutes Long

Posted on 10/26/26 at 12:58 pm
Posted by RLDSC FAN
Rancho Cucamonga, CA
Member since Nov 2008
62001 posts
Posted on 10/26/26 at 12:58 pm
quote:

Meta‘s Instagram is trying to make itself a better place for watching and sharing longer-form entertainment content from digital creators, including testing out video lengths of up to 90 minutes and letting users watch Reels and more on Apple TV.

The moves are meant to position Instagram as a bigger potential competitor to YouTube. But for now, Instagram is still not planning a revenue-sharing program akin to YouTube’s that would compensate creators for sharing their work on the platform.

Instagram announced the test of the new features in (of course) a video shared Monday on the platform.

“Instagram is all about connecting people over creativity. And creativity is so much more than just short-form video or posting carousels,” Instagram VP of product Tessa Lyons said in the video, alongside Instagram head Adam Mosseri. Lyons said Instagram wants to accommodate creators who are telling stories in different ways on the platform, such as in episodic series, and that it’s seeing some sharing clips from long-form videos to drive discovery of that content.



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Posted by Salviati
Member since Apr 2006
8383 posts
Posted on 10/26/26 at 1:11 pm to
Who needs 90 minutes? Just going to fast forward through most of it anyway.
Posted by T1gerNate
Member since Feb 2020
5046 posts
Posted on 10/26/26 at 1:14 pm to
It is insane the hold this application has middle age white women. If the algorithm decided to push nazism they’d be nagging us to invade Poland by Thanksgiving.
Posted by Bison
Truth or Consequences
Member since Dec 2016
1347 posts
Posted on 10/26/26 at 1:19 pm to
No wonder they wanted more data centers. They just want people glued to their phones for hours so they can make money off advertising.
Posted by shutterspeed
MS Gulf Coast
Member since May 2007
74613 posts
Posted on 10/26/26 at 5:40 pm to
quote:

Who needs 90 minutes? Just going to fast forward through most of it anyway.


It's not porn, son.
Posted by CocomoLSU
Inside your dome.
Member since Feb 2004
158024 posts
Posted on 10/26/26 at 7:10 pm to
quote:

It is insane the hold this application has middle age white women.

Posted by el Gaucho
He/They
Member since Dec 2010
61516 posts
Posted on 10/26/26 at 7:15 pm to
quote:

If the algorithm decided to push nazism

Yours doesn’t?
Posted by Jim Rockford
Member since May 2011
107132 posts
Posted on 10/26/26 at 7:45 pm to
Richland Parish data center go Brrr. Entergy customers go
Posted by Salviati
Member since Apr 2006
8383 posts
Posted on 10/29/26 at 11:07 am to
quote:

It's not porn, son.
Then what's the point?
Posted by MyMardiGrasHat
Member since Sep 2026
420 posts
Posted on 10/29/26 at 11:15 am to
Meta is pro killing beavers - smh
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