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How long will ford stay in the ev game?

Posted on 6/17/24 at 7:22 pm
Posted by KemoSabe65
70605
Member since Mar 2018
7127 posts
Posted on 6/17/24 at 7:22 pm
Losses of 1.32B on 10,000 units is pretty mind blowing and now their dealers who spent up to $1.2M for upgrades are suing them.
Ford can’t be the only mfg bleeding money on these unicorns can they?

...Ford reported in April the division lost $1.32 billion on 10,000 vehicles wholesaled from January through March. While the unit also includes EV-related business such as software, those losses equate to a loss of $132,000 for each vehicle the unit sells....
Posted by Cosmo
glassman's guest house
Member since Oct 2003
131728 posts
Posted on 6/17/24 at 7:23 pm to
They cant stop

Our garbage fedgov gives them no choice
Posted by Nutriaitch
Montegut
Member since Apr 2008
10933 posts
Posted on 6/17/24 at 7:24 pm to
there was almost always going to be massive losses upfront.

and unless federal regulations planned to go into effect in future get changed, mfgs didn’t have a choice but to swallow them and pray they eventually start treading water at least.
Posted by nicholastiger
Member since Jan 2004
56230 posts
Posted on 6/17/24 at 7:28 pm to
As long as fed govt and taxpayers cover their losses
Similar to the Ukraine war we’ve been bankrolling
Posted by duckblind56
South of Ellick
Member since Sep 2023
5446 posts
Posted on 6/17/24 at 8:03 pm to
Hand full of lith companies and a bunch of folks in SW Arkansas are hoping all the auto manufacturers stay in the EV game. Lot at stake in that area.
Posted by 21JumpStreet
Member since Jul 2012
14896 posts
Posted on 6/17/24 at 8:24 pm to
Fooorreeevveerrr
Posted by weadjust
Member since Aug 2012
15760 posts
Posted on 6/17/24 at 8:30 pm to
Ford hybrid vehicles continues to accelerate, with U.S. sales reaching 17,997 in April, a 60 percent improvement from the same month a year ago and a new monthly record
Posted by BuckyCheese
Member since Jan 2015
57778 posts
Posted on 6/17/24 at 8:33 pm to
quote:

...Ford reported in April the division lost $1.32 billion on 10,000 vehicles wholesaled from January through March. While the unit also includes EV-related business such as software, those losses equate to a loss of $132,000 for each vehicle the unit sells....


The losses are so large due to the investments they have made to support much higher production.

I don't know what Ford's break even volume is, but GM's isn't terribly high as I recall. It's not like they have to be moving Tesla's volume to be profitable. The market and infrastructure just isn't there yet.

*I'm glad GM has rolled back it's EV plans. Barra was insane to push for an all EV GM in ten or so years. They're actually designing the next gen V8.
This post was edited on 6/17/24 at 8:35 pm
Posted by Spankum
The Sip
Member since Jan 2007
62409 posts
Posted on 6/17/24 at 8:34 pm to
I have no experience with electric vehicles, but we have some hybrid pickups in the fleet at work and they work pretty damn good!
Posted by Ric Flair
Charlotte
Member since Oct 2005
13878 posts
Posted on 6/17/24 at 8:40 pm to
quote:

Ford hybrid vehicles continues to accelerate, with U.S. sales reaching 17,997 in April, a 60 percent improvement from the same month a year ago and a new monthly record


Sounds good, but misleading. can you even get a F-150 with a V8 engine anymore, or are they V6 hybrids? Hybrids are not gaining traction organically, they’re just the most powerful engines available in the most popular model of Ford Vehicles
Posted by TigerHornII
Member since Feb 2021
1161 posts
Posted on 6/17/24 at 8:40 pm to
That's what starting a new BU looks like for a big company that has to have scale out of the gates. It's why big companies so very seldom do it. They're in it to stay, and the losses now will pay back later.

For as close a direct comparison as you will get, the CDW-27 Mondeo/Contour/Mystique of the 1990's was an all new engine, transmission, and body plus a couple of plants. That is rare for any global OEM to do all three at once, and that is as close as you will get to the launch cost of a dedicated EV platform. That was around $4B in 1990's dollars. It became the best-selling car on the planet for several years, something like >400-500k per year. EVs have a ways to go, but their sales rates are increasing.

The upfront cost in EVs to date is smaller, even with greatly inflated dollars. People don't understand that the spreadsheets for all-new engine or transmission launches round off at the $10M decimal point. That's just the way the industry is.
This post was edited on 6/17/24 at 8:47 pm
Posted by TigerHornII
Member since Feb 2021
1161 posts
Posted on 6/17/24 at 8:45 pm to
quote:

Sounds good, but misleading. can you even get a F-150 with a V8 engine anymore, or are they V6 hybrids? Hybrids are not gaining traction organically, they’re just the most powerful engines available in the most popular model of Ford Vehicles


Yes, you can get a 5.0 F150, though they all have auto start/stop. That is technically a mild hybrid, but they don't count it in "hybrid sales". Hybrids have been forced somewhat, but look at the Maverick - the original BASE engine was the hybrid. The voluntary take rate was so high that Ford made it a $1,500 option to slow it down because they didn't have enough capacity. And it still sold out within days of the order books opening.
Posted by TCO
Member since Jul 2022
3261 posts
Posted on 6/17/24 at 8:52 pm to
quote:

Our garbage fedgov gives them no choice


Ford could choose to make good EV’s. They choose not to.
Posted by BuckyCheese
Member since Jan 2015
57778 posts
Posted on 6/17/24 at 9:11 pm to
Wonder how much of the billion or so they spent on this is assigned to the EV side;




You may remember it from one of the Transformers movies;



It's the old Michigan Central terminal that lay abandoned for decades.


Posted by PGAOLDBawNeVaBroke
Member since Dec 2023
1051 posts
Posted on 6/17/24 at 9:22 pm to
EVs are an environmental disaster to boot. Absolute garbage, FJB
Posted by UncleRuckus
Member since Feb 2013
10083 posts
Posted on 6/17/24 at 9:23 pm to
Government fricks up everything
Posted by CU_Tigers4life
Georgia
Member since Aug 2013
9423 posts
Posted on 6/17/24 at 9:23 pm to
When Trump wins is when Ford GTFO of the EV game
Posted by Northshoretiger87
Member since Apr 2016
4955 posts
Posted on 6/17/24 at 9:32 pm to
Long enough for Ford of Mandeville to just recently finish installation of three power boxes for the vehicles in front of the store.
Posted by TigerHornII
Member since Feb 2021
1161 posts
Posted on 6/17/24 at 10:13 pm to
quote:

Wonder how much of the billion or so they spent on this is assigned to the EV side;




It's a fair point, that is their "EV center"
Posted by LRB1967
Tennessee
Member since Dec 2020
23174 posts
Posted on 6/17/24 at 10:15 pm to
Until the company goes bankrupt
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