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FCC plans to let local TV stations start tracking you
Posted on 11/14/17 at 12:40 pm
Posted on 11/14/17 at 12:40 pm
quote:
The Federal Communications Commission is poised to approve a new broadcast standard that will let broadcasters do something cable TV companies already do: harvest data about what you watch so advertisers can customize pitches.
...Sinclair Broadcast Group Inc. and other TV station owners say the new standard, known as Next Gen TV, will provide sharper pictures and video on demand. It will also allow them to track viewers of their programming on tablets and other platforms.
...Because the new standard is designed to be compatible with tablets and mobile phones, broadcasters expect to reach viewers away from their home TV sets -- and learn their habits.
“We’ll know where you are, who you are, and what you’re doing -- just like you do now, just like everybody does now, the internet does, or Google, or a Facebook,” Sinclair Executive Chairman David Smith told investors at the Wells Fargo Technology, Media & Telecom Conference Nov. 8. “We will have perfect data all the time.”
LINK
Especially if they're tracking location too some of these customized ads are going to end relationships.
5
Posted on 11/14/17 at 12:41 pm to TigerinATL
Dont care. I'm not embarrassed to be watching PBS via antenna.
Posted on 11/14/17 at 12:41 pm to TigerinATL
quote:
“We’ll know where you are, who you are, and what you’re doing
They're about to be disgusted if they plan on watching me.
Posted on 11/14/17 at 12:41 pm to TigerinATL
This is so fricked up.
Posted on 11/14/17 at 12:42 pm to upgrayedd
quote:You can avoid it by not watching their channels.
This is so fricked up.
Posted on 11/14/17 at 12:46 pm to TigerinATL
Sinclair Broadcasting is about as scummy as it gets.
I'm not worried though. Unless they buy every VPN, torrent site, Plex and Netflix they won't have anything on me.
I'm not worried though. Unless they buy every VPN, torrent site, Plex and Netflix they won't have anything on me.
Posted on 11/14/17 at 12:49 pm to TigerinATL
quote:
so advertisers can customize pitches.
In small market areas the lack of advertisers available is gonna severely thwart this.
There's only so many ways Johnny's Auto Lot can pitch their BS MSRP falsehoods. There's only 1 or 2 furniture places to falsely act like they're your good old buddy, just come on down to the perpetual sale.
It's still gonna be the man: in the hat; on top of a tractor-trailer; standing in the woods, 1 call does it all, amberlamps chaser.
Posted on 11/14/17 at 12:53 pm to upgrayedd
quote:Anyone wanna tell this guy about credit bureaus?
This is so fricked up.
Posted on 11/14/17 at 1:06 pm to Harry Caray
quote:or "rewards" programs at walgreens/cvs/rouses/etc? They try to get you back in store with coupons and incentives, sure. But the main reason for those programs is to track who buys what, how much, and when. And that data isnt just used for their store, they sell the data for huge profits.
Anyone wanna tell this guy about credit bureaus?
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