Explain social media video monetization to me

There seem to be tons of people who spend their days making content for social media, and I guess it pays well. You see some real douche type youtubers who have tons of sports cars and make content showing them off.

I don't know how that much is being made, but I guess it is.

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My question is: Are these people making that much money off of a single video that they can afford to crash cars and still come out ahead?

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One video? Probably not.

Big name celebrities? Probably.

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How do they get paid and how much?

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Ad $$$, paid promotions, and sponsorships.

Depends on how much engagement their videos, platform, and social media get.

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Is there some base guarantee for these guys or are they gambling the video will make enough to cover those expenses?

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I doubt they are “gambling” on the outcome of each video. The ones you mentioned probably made enough money off past videos and spent that money on making the one you posted about, knowing it would amount to more income.

The part the average viewer knows nothing about is the grind it takes to actually be a successful content creator. A lot of people think it’s as easy as just coming up with a great idea, filming it, and profiting.

That may work a few times, but you have to do your homework on how people’s viewing habits change, how you ave to adapt, and what your channel has to become to retain viewership.

A lot of creators get popular enough to make some dough, but rarely have what it takes to make it last as a long-term income stream. Mix in the constraints platforms like YouTube, instagram, etc. do and it’s a very challenging career.

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My question is: Are these people making that much money off of a single video that they can afford to crash cars and still come out ahead?

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Yes. Isn’t there a dude out there who buys stupid expensive vehicles just to test them and thrash them for clicks and views? I forget his name, but I think there are actually several popular ones.

I think it’s all about the image. Just like old rap videos where all the cars were ‘rented’ and the money thrown around was fake.

Some of these kids may be making some pocket change but not sustainable.

Some of them are probably making decent money but most of them are lazy f ups who are too lazy to work for a living and probably whine online a lot about how unfair life is as someone else pays all their bills.