Cancer Fundraisers - not for cancer research, but for a specific person

For those of you that don't know, Hoke Gajan has cancer. Very sad and I hope he can pull through, I couldn't imagine what I would do if my father, or someone that close to me were diagnosed and being faced with possible losing them.

BUT...

So they are having Hoke Fest in Madisonville this weekend to raise money for his cancer treatment, which I know is very expensive. I am all about raising money for cancer research and other medical research, typically I donate to the Jimmy V foundation. I'm not saying Hoke is rich, but he is certainly not poor. Thousands of less fortunate people get bad cancer diagnosis (not sure what the plural of that is) daily. Obviously it is up to each person and family of that person how they would like to proceed. I don't how much insurance covers, but it does cover some, if not all, unless, i presume, it is an experimental treatment. I guess my question is, is it in poor taste to have this fundraiser specifically for Hoke and not for cancer research in general?

Now this whole thing may have been, actually probably was, thrown together by others and not the Gajans. But basically, the way I see it is that they are using his "celebrity" factor to raise money for him when if anyone else who isn't a public figure wouldn't have this same luxury. Good for them though, and I hope whatever money is raised is used to help Hoke pull through. I know if my life was on the line and I needed a few hundred grand to survive and I had this opportunity I would use it as well.