re: Bud Light to offer FREE beer for the 4th of July.

quote:

---

all the BMC brands are pretty strict with quality control. They will make distributors destroy product after it expires, unlike a craft brewery that will let their beers shelf turd (good for stouts/sours, awful for IPAs)

---

Oh no I agree. My point was that if their numbers are down as much as people are speculating their options are to try to give the beer away before it expires as a promo to build back brand perception or come pick it up after it times out on the shelf or in the keg.

In other words it might not be a huge revenue loss if they are going to have to eat the beer after it expires on the shelf anyways because no one is buying at the current price point.