re: Season Ticket Renewal Invoice - Big Price Increase

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I don't understand increasing the cheap seats so much. Those are the toughest to sell. A modest increase would make much more sense.

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The misconception here is that the Pelicans care about selling all those seats. If they sell a thousand less, but the ones that do sell go for a much higher markup, then they can still ultimately produce a greater return. Now it is fair to consider the fact that if you go up too much, you might alienate more than you anticipated and not hit that target number you’re trying to reach to still come out ahead.