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re: Today’s music sucks, that’s why!

Posted on 1/17/22 at 12:23 pm to
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 12:23 pm to
quote:

Push the cream to the top and people will find it.


This is the problem. The media marketing machine that people like David Geffen used to make super stars doesn’t work anymore. The media has consolidated to such a degree that they are willing to share the market they have. It’s no longer about finding that diamond in the rough and promoting them hoping the public will like them. Now, it’s about convincing people to self-identify as different marketing niches, and then telling those niches what to like. Each “bubble” is really a bundle of products that the people in that bubble are convinced to buy in order for that bubble to be their personality. The music is just a marketing tool for selling these products.

We had a market of many competing media companies and record companies fighting over market share by trying to produce the best product. We now have an oligarchy that controls not only the marketing but also the distribution and the media platforms and the recording AND the performance venues! These vertical AND horizontal cartels now tell consumers what to want rather than investing in artists hoping that those artists find an audience.

This system does not work for artists. It doesn’t really work for music fans. It barely even works for record labels. It works only for advertising bundles of branded products as a personality.

If you make music not to sell jeans or shoes or vehicles, but to make music people enjoy, there is no path to mainstream consciousness or acceptance unless you submit to changing your music to fit that marketing purpose.

Until a new technology or business model can disrupt this current business model and break up the monopolies dominating music, we will continue to have trouble finding good music despite it being made everywhere, and musicians will continue to struggle to make money from making music people enjoy listening to.
This post was edited on 1/17/22 at 12:35 pm
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101927 posts
Posted on 1/17/22 at 12:31 pm to
quote:

But I would think that record labels still want to make money. The demand for good music should still be there.


The problem is that these two statements aren't necessarily congruous. At least not as a consensus opinion.



I'd like to think that if record companies pushed bands like the ones I mentioned they would sell a lot more records and everyone would make money, but I guess it's easier to just promote the current Tik Tok star.


And 4 of the albums that I mentioned did chart in the US or the UK, with Sam Fender even peaking at #1 in the UK. That's still making money, just not as much as the pop and hip hop stars, or even the modern country.
Posted by dchog
Pea ridge
Member since Nov 2012
21349 posts
Posted on 1/17/22 at 12:42 pm to
No genre of music has suffered the fall like rock and country.
Posted by msudawg1200
Central Mississippi
Member since Jun 2014
9432 posts
Posted on 1/17/22 at 2:11 pm to
Every generation thinks the music they grew up on is better than the next generations music. For the most parts arguments can be made and debated. Example: my father's 1955-64 early rock n' roll/rockabilly period to my 1980's new wave/pop music. However, music in the last 10 or so years is a steaming pile of horse poop. Even both my kids(24 and 20) say that my 80's music kicks this music of today's arse.
Posted by rondo
Worst. Poster. Evar.
Member since Jan 2004
77413 posts
Posted on 1/17/22 at 2:14 pm to
quote:

Creativity is dead.



you guys are clearly only listening to top 40 radio


There is so much good stuff coming out
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 2:19 pm to
I thing is, this generation is making more music than ever before. There’s a lot of quality hidden in all of that quantity. However, with respect to rock music, it no longer has a vehicle for going from being enjoyed by audiences on a stage or being made in a studio to being heard in what I call “pop culture arenas”. Rock made today no longer has a consistent pipeline to being heard in tv commercials, movies, and tv shows. It’s not going to be heard over the speakers in stores, in football stadiums, etc. It’s not going to be “everywhere” like rock was in the past.

People naturally associate quality with something that they have heard over and over again over a long period of time. This inability to be everywhere means people will never associate that music mentally with the established bands which came before them that were everywhere. New rock will always be thought of as “dead” despite churning out more quality music than ever before simply because it isn’t be heard in the public sphere like it used to.

There’s a lot more rock music out there than 21 Pilots, Imagine Dragons, Billy Eilish, Revivqlists, Greta Van Fleet, and Bastille. It sucks that those are the only artists the “pop culture arena” is willing to give you, but that doesn’t mean it’s not getting made. You just have to actually turn off the tv, turn off your fm radio, get off tik tok, and look for it.
This post was edited on 1/17/22 at 2:27 pm
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101927 posts
Posted on 1/17/22 at 2:20 pm to
quote:

you guys are clearly only listening to top 40 radio


There is so much good stuff coming out



Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
38764 posts
Posted on 1/17/22 at 2:46 pm to
quote:

this generation is making more music than ever before. There’s a lot of quality hidden in all of that quantity.


quote:

People naturally associate quality with something that they have heard over and over again


quote:

You just have to actually turn off the tv, turn off your fm radio, get off tik tok, and look for it.


Bingo
There is plenty of good music being made today, maybe more than ever before. Every week I am able to find at least one good band I like.

Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 3:22 pm to
quote:

Now tell us how great contemporary movies are.


Movies, and indeed all entertainment, is facing a similar problem. There has been MASSIVE consolidation in the movie studio, and distribution markets. The studios don't really compete anymore, they collude. They have seen shrinking market share relative to the overall entertainment dollar. The reaction to that shrinking market has been to become increasingly risk averse. This is the same thing that has happened in music, and it shouldn't be surprising because they have the same parent companies.

Unlike music, however, is that while the costs associated with making a quality recording have absolutely plummeted to the point that great albums can be made in peoples' bedrooms, the same is not really true for movies. While costs have dropped, the ability to actually make cinema quality movies has risen substantially, making that whole issue of underground filmmaking MORE difficult.

In addition, politics and technology have made comedies more difficult to make. So many classic comedy tropes and plots have been rendered obsolete by the smart phone, to the point that it has become a trope for every main character's phone to suddenly be made unusable at the start of a film's main plot in order for it to happen. Without the typical misunderstanding and communication breakdown shenanigans upon which so many old plots relied, the only material a creatively bankrupt Hollywood machine has left are tired cultural "fish out of water" observations which are likely to be too "controversial" to be used unless they're making fun of straight white Christian males.

So, studios invest all of their money in tentpole existing IPs, streaming services churn out bulk shoe-string budget rom coms that suck, and the few remaining indie film makers stick to oscar bait dramas or low-budget horror films.

The current era of filmmaking produces some pretty solid indie horror films, the occasional absolute slam dunk of a nostalgia trip that uses an existing IP and actually tells a good story, and occasional good psychological thrillers that usually aren't big box office successes.

What's missing from this formula, like rock n roll in current mainstream music, are dumb comedies, historical epics, and action films. Action films and action comedies have largely been replaced by Superhero films, and historical epics have been converted to 5-10 part miniseries on streaming or premium cable subscription channels. Comedies, however, much like rock, will need a major change in economic/political environment to make a comeback.
This post was edited on 1/17/22 at 3:33 pm
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 4:09 pm to
quote:

Regardless, I can't see anyone from the 2040s looking back at the 2010s or 2020s and thinking "damn, why don't we have music like this anymore?"


I never thought I'd see people nostalgic about Fred Durst, but it happened last year. Nostalgia is stupid.
Posted by LSUBoo
Knoxville, TN
Member since Mar 2006
101927 posts
Posted on 1/17/22 at 5:27 pm to
quote:

I never thought I'd see people nostalgic about Fred Durst, but it happened last year. Nostalgia is stupid.


From the OP's article...

quote:

There are also a few, regrettably, from late 90s bands Nickelback and 3 Doors Down.
Posted by genuineLSUtiger
Nashville
Member since Sep 2005
72994 posts
Posted on 1/17/22 at 5:28 pm to
quote:

Old man yells at sky


And old man is right.
Posted by genuineLSUtiger
Nashville
Member since Sep 2005
72994 posts
Posted on 1/17/22 at 5:30 pm to
quote:

Every generation thinks the music they grew up on is better than the next generations music


It’s not even a debate that music from the 60’s through 80’s blows away anything being released today.
Posted by SEClint
New Orleans, LA/Portland, OR
Member since Nov 2006
48769 posts
Posted on 1/17/22 at 5:45 pm to
I've been hating for years


..been telling everyone.
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 5:48 pm to
People remember the highlights of the bygone eras and forget about all of the drech. The 80's was like 99% awful. There's some jewels in there, but my goodness, most of what was popular in the 80's was absolutely terrible, ESPECIALLY the rock music. It was so cheesy, overproduced, and lacking in substance.

The 70's had some straight up awful pop music.

There's a handful of truly incredible bands in the late 60's, but most people forget about just how truly boring most of the music was for the first 6 years of that decade. Heck, most of the Beatles early work is incredibly boring generic pop music that isn't interesting in the least.

Nostalgia causes people to put on rose colored glasses and only remember the best of the best (classic rock radio stations help with this). Being in the contemporary, it is difficult to find the good stuff, and thus people focus exclusively on all of the bad.

The truth is very much so in the middle. There's a lot of good and bad music in every decade, and what decade is the "best" is entirely subjective and will vary from person to person. However, considering the average age of this board is folks who were born in the late 50's-1960's, this board is probably going to REALLY overrate the music that was popular when they were young, because that's the music they made core memories to.

I'm nostalgic about music from the 2000's because I made core memories to that music. That's what was playing in the background when I was young. People have to understand that nostalgia is a HUGE part of their music identity, and that they must at least try to put their nostalgia aside when trying to evaluate music or else they'll just come across as a bunch of old folks bitching about how the young kids need to quit playing in their yard.
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 5:51 pm to
quote:

Old man yells at sky


And old man is right.


Even if he is, he's not right for the reasons he thinks he is.
Posted by SEClint
New Orleans, LA/Portland, OR
Member since Nov 2006
48769 posts
Posted on 1/17/22 at 6:17 pm to
quote:

The 80's was like 99% awful
quote:

The 70's had some straight up awful pop music.


quote:

I'm nostalgic about music from the 2000's 
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 6:32 pm to
Did you not read the part where I basically said that it doesn't matter if the music is crap because it's associated with core memories now. Thus, it will always have a nostalgic draw no matter how crappy it is. The same goes for the music when anyone was young. That's how nostalgia works.

I don't spend a lot of time thinking about the music I hated as a teen in the 2000's. When I think about that era, unless I try to separate myself from the nostalgia, I tend to think only about the songs that I liked because those are the ones associated with those core memories. I don't think about all the crap music that was everywhere until I take off the nostalgia blinders.
Posted by SEClint
New Orleans, LA/Portland, OR
Member since Nov 2006
48769 posts
Posted on 1/17/22 at 6:38 pm to
quote:

Did you not read the part 
no, you lost me at the "80s were like 99% awful".
Posted by kingbob
Sorrento, LA
Member since Nov 2010
67156 posts
Posted on 1/17/22 at 6:42 pm to
quote:

you lost me at the "80s were like 99% awful".


Then maybe you should read the whole thing before you jump to conclusions.
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