The Wait Is Over. The Cure Announce the Release of "Alone" First New Single in 16 years

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The forthcoming track is the lead single from the band’s upcoming album, Songs of a Lost World, which is set for release on November 1st. Rather than adopting a traditional marketing strategy for the new record, The Cure have undertook a gorilla approach to promoting the release. They began the album roll-out by delivering black postcards which were emblazoned with the title, Songs of a Lost World. The date, November 1st, 2024, is also listed in Roman numerals, representing the release date. Furthermore, The Cure hung a poster outside of The Railway Inn in Crawley. The pub played an important part in their history, as it was the venue of the very first concert. They’ve also shared footage on social media of Blackpool, the city where the band’s frontman Robert Smith was born. Before announcing the release of ‘Alone’, The Cure provided fans with a sneak peak at the song’s lyrics when they recently launched a new website and a WhatsApp channel ahead of the new release. Upon entering the website, fans must enter the Roman numerals on the postcards to reveal a new promotional artwork alongside an invitation to join the community WhatsApp group. Additionally, as soon as fans join the WhatsApp group, they are immediately sent lyrics from ‘Alone’, which reads, “This is the end of every song that we sing… Where did it go?” Now, the wait to hear ‘Alone’ is almost over as The Cure are set to premiere the new single on September 26th on BBC 6 Music. It will receive its first play during Mary Anne Hobbs’ programme on the station which starts at 10:30am and concludes at 1pm. The British rock group are expected to reveal more details about Songs of a Lost World during the broadcast.

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