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Smokey & The Bandit - what the heck was the big deal about transporting Coors to Atlanta?

Posted on 10/28/18 at 5:53 pm
Posted by Methuselah
On da Riva
Member since Jan 2005
23350 posts
Posted on 10/28/18 at 5:53 pm
It's been awhile since I've seen this, but what was the big deal about them hauling Coors beer to Atlanta? Was it illegal somehow?

I know, I know - I should just Google this. And, I will. But first, I thought I'd throw the question out to the M/TV board.
Posted by mauser
Orange Beach
Member since Nov 2008
21555 posts
Posted on 10/28/18 at 5:55 pm to
If I remember right Coors distribution was limited to the areas near Colorado.
Posted by Scoop
RIP Scoop
Member since Sep 2005
44583 posts
Posted on 10/28/18 at 6:02 pm to
Coors couldn’t be sold East of the Mississippi then.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35496 posts
Posted on 10/28/18 at 6:05 pm to
You're right.

Way before mass distribution - microbrews were regional - now you can get them anywhere.

Coors was considered (if you can believe it) a microbrew back then.

My Dad said (on the West Coast) they heard about this beer in Colorado that everyone was raving about but you couldn't get it.

It was Bud, Schlitz, Pabts, Hamms and Miller.

The beer market was pathetic and controlled by Anheuser Busch.
Posted by Tiger n Miami AU83
Miami
Member since Oct 2007
45656 posts
Posted on 10/28/18 at 6:08 pm to
quote:

East bound and down, loaded up and truckin',
We're gonna do what they say can't be done.
We've got a long way to go and a short time to get there.
I'm east bound, just watch ol' "Bandit" run.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35496 posts
Posted on 10/28/18 at 6:09 pm to
Interesting note, Budweiser can't be sold in parts of Eastern Europe based on their settlement with Budweiser Budvar from the Czech Republic which sued Budweiser in the early 20th century for trademark infringement.
Posted by Methuselah
On da Riva
Member since Jan 2005
23350 posts
Posted on 10/28/18 at 6:10 pm to
I find this very interesting for some reason.

Were there like widespread state laws against microbrews being transported? A federal statute of some type? Or was it just an industry thing or a practical thing?
Posted by Scoop
RIP Scoop
Member since Sep 2005
44583 posts
Posted on 10/28/18 at 6:11 pm to
Coors was originally not pasteurized and didn’t include preservatives so it wasn’t deemed safe to make the trip all the way to the East so it’s distribution was limited to the West.

Because it was restricted, people in the East wanted it as that is what we tend to do.

A lot of money being passed around from AB was probably the main reason, though.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35496 posts
Posted on 10/28/18 at 6:17 pm to
quote:

so it’s distribution was limited to the West.


Not the far west.

You couldn't get it in California.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35496 posts
Posted on 10/28/18 at 6:20 pm to
quote:

Coors was originally not pasteurized and didn’t include preservatives so it wasn’t deemed safe to make the trip all the way to the East so it’s distribution was limited to the West.


How England solved the problem shipping beer to India in the 19th century was hopping the shite out of their beer.

Ergo India Pale Ale.
Posted by lsucoonass
shreveport and east texas
Member since Nov 2003
68460 posts
Posted on 10/28/18 at 6:22 pm to
Ga used to have real strict alcohol laws

You used to not be able to buy beer at all on sundays
This post was edited on 10/28/18 at 6:23 pm
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35496 posts
Posted on 10/28/18 at 6:28 pm to
You can't buy alcohol on Sundays in Utah.

You can't buy alcohol period...in some towns in Oregon and Alaska.

Arkansas has dry counties; Alabama, Kentucky, Mississippi.

Statewide - Kansas had prohibition longer than any other state, from 1881 to 1948, and continued to prohibit bars selling liquor by the drink until 1987.
Posted by EyeTwentyNole
Member since Mar 2015
4199 posts
Posted on 10/28/18 at 6:47 pm to
This is a "mistake" from The Andy Griffith Show, they are supposedly in North Carolina but the filming was done in Los Angeles so a lot of people noticed the random Coors truck passing by when the episode aired

Posted by YNWA
Member since Nov 2015
6696 posts
Posted on 10/28/18 at 6:54 pm to
quote:

You can't buy alcohol on Sundays in Utah. 

You can't buy alcohol period...in some towns in Oregon and Alaska. 

Arkansas has dry counties; Alabama, Kentucky, Mississippi. 

Statewide - Kansas had prohibition longer than any other state, from 1881 to 1948, and continued to prohibit bars selling liquor by the drink until 1987.



Indiana has dry counties.
You could only buy beer in Pennsylvania at a distributor up until just a couple years ago.

The Coors story reminds me of Yuengling out of Pittsburgh. Couldn't get it anywhere but Pa. and people would always bring back cases with them when they visited. Now you can get it in the surrounding states and it's just not as good as when it was "rare". Actually it's kind of shite.
Posted by Klingler7
Houston
Member since Nov 2009
11975 posts
Posted on 10/28/18 at 6:55 pm to
Man...I miss Burt, Jackie, and Jerry.
Posted by nctiger71
North Carolina
Member since Oct 2017
1320 posts
Posted on 10/28/18 at 7:01 pm to
In the late 60s/ early 70s I don’t think Coors was distributed east of Texas, that’s why they had to go to Texarkana.

My memory is foggy on the specifics but I seem to remember a high school trip to 6 Flags in that time period w/ at least a discussion of picking up some Coors. Mostly because we were not supposed to have it in NW LA - we didn’t know if we liked it or not.
Posted by Sonny Koufax
Member since Aug 2006
1678 posts
Posted on 10/28/18 at 7:03 pm to
I remember living near Dallas in the 70's and I couldn't wait until
summer vacation when we
would visit family in Arkansas so I could have Pringles and Mt. Dew.
Posted by arkiebrian
NWA
Member since Nov 2006
4167 posts
Posted on 10/28/18 at 7:06 pm to
You still can't buy alcohol on Sundays in Arkansas. You can in restaurants but not in stores.
Posted by mizzoubuckeyeiowa
Member since Nov 2015
35496 posts
Posted on 10/28/18 at 7:07 pm to
quote:

Now you can get it in the surrounding states and it's just not as good as when it was "rare". Actually it's kind of shite.


And that's exactly the history of Coors. When something is "rare" it gets a cult following or curiosity and people buy it up...

Then once Coors became huge and mass distributed people were like - meh, it's just another Hamms.
Posted by GetCocky11
Calgary, AB
Member since Oct 2012
51272 posts
Posted on 10/28/18 at 7:16 pm to
quote:

The Coors story reminds me of Yuengling out of Pittsburgh. Couldn't get it anywhere but Pa. and people would always bring back cases with them when they visited. Now you can get it in the surrounding states and it's just not as good as when it was "rare". Actually it's kind of shite.


Yuengling has a brewery in Tampa, so it can be found throughout the Southeast. It is a pretty good go-to cheap beer.
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