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Pepsi, Where's My Jet? (Netflix Documentary)
Posted on 10/27/22 at 10:07 am
Posted on 10/27/22 at 10:07 am
Netflix Trailer
The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke so they rolled out their biggest campaign ever: “Pepsi Stuff” It featured a soon-to-be infamous commercial that claimed for 7,000,000 Pepsi points you could win a Harrier Jet (one of the most advanced military jets of the time). Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke, but ambitious & cunning college student John Leonard saw it as a challenge. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, the 21-year old hashed out a plan to score the grandest prize of all. What ensues is an outrageous goose chase for the infamous Harrier Jet and a legal battle with Pepsi that changed advertising forever.
The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke so they rolled out their biggest campaign ever: “Pepsi Stuff” It featured a soon-to-be infamous commercial that claimed for 7,000,000 Pepsi points you could win a Harrier Jet (one of the most advanced military jets of the time). Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke, but ambitious & cunning college student John Leonard saw it as a challenge. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, the 21-year old hashed out a plan to score the grandest prize of all. What ensues is an outrageous goose chase for the infamous Harrier Jet and a legal battle with Pepsi that changed advertising forever.
4
Posted on 10/27/22 at 10:47 am to finchmeister08
I remember reading this case in law school. First year contracts class. Leonard v. Pepsico, Inc.
The Court held it wasn't a contract because 1) the advertisement featuring the jet did not constitute an offer; 2) even if the advertisement had been an offer, no reasonable person could have believed that the company seriously intended to convey a jet worth roughly $23 million for $700,000, i.e., that it was mere puffery; and 3) the value of the contract would have required it be in writing and signed to be enforceable, which is wasn't here.
The Court held it wasn't a contract because 1) the advertisement featuring the jet did not constitute an offer; 2) even if the advertisement had been an offer, no reasonable person could have believed that the company seriously intended to convey a jet worth roughly $23 million for $700,000, i.e., that it was mere puffery; and 3) the value of the contract would have required it be in writing and signed to be enforceable, which is wasn't here.
Posted on 10/27/22 at 11:14 am to jbraua
quote:
The Court held it wasn't a contract because 1) the advertisement featuring the jet did not constitute an offer; 2) even if the advertisement had been an offer, no reasonable person could have believed that the company seriously intended to convey a jet worth roughly $23 million for $700,000, i.e., that it was mere puffery; and 3) the value of the contract would have required it be in writing and signed to be enforceable, which is wasn't here.
I'm not saying ALL lawyers suck. But, Lawyers suck.
And the ones that don't suck, probably aren't very good at their jobs.
Posted on 10/27/22 at 11:28 am to finchmeister08
Posted on 10/27/22 at 11:39 am to finchmeister08
Did anyone redeem the Taco Bell* Win the Batmobile challenge from 1997?
(at the time, Taco Bell was a subsidiary of Pepsi Co. So Pepsi has a history of making offers for really large vehicles. The plaintiff in Leonard v. PepsiCo. should have brought this to the attention of the Court in his own case)
(at the time, Taco Bell was a subsidiary of Pepsi Co. So Pepsi has a history of making offers for really large vehicles. The plaintiff in Leonard v. PepsiCo. should have brought this to the attention of the Court in his own case)
Posted on 10/27/22 at 11:40 am to Floating Change Up
quote:
I'm not saying ALL lawyers suck. But, Lawyers suck.
Well, for every lawyer that sucks you need one that doesn't suck on the other side. That's what I do. I defend stupid lawsuits filed by lawyers that suck.
ETA: And if you ever get sued for something ridiculous, you'll be glad lawyers like me exist to defend you.
This post was edited on 10/27/22 at 11:42 am
Posted on 10/27/22 at 11:50 am to finchmeister08
At some point, common sense was defeated by litigation and civilization has been rapidly declining ever since.
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