HBO Max Seals Deal With Roku

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WarnerMedia and Roku have finally reached a deal for HBO Max, bringing the subscription streaming outlet to Roku’s 46 million active users and filling in a crucial distribution gap ahead of major film releases.

“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”

Starting on Thursday, Roku users will be able to download HBO Max from the platform’s channel store and subscribe to it directly. For users who have already subscribed to HBO through their Roku devices, the HBO app will automatically update to become HBO Max, and they will be able to log in using their existing HBO credentials.

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