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Did Ugly Sonic save the franchise?
Posted on 12/24/24 at 1:38 pm
Posted on 12/24/24 at 1:38 pm
Interesting theory from the director of Sonic 3.
GameRant Article
I think he has a point. Yes, the movie had Jim Carrey going for it but in this day stars don't necessarily equal box office success. One has to wonder if people would have given a pass on "yet another video game adaptation" and missed out on a quite enjoyable movie if not for the uproar surrounding the "ugly Sonic" trailer.
GameRant Article
quote:
Sega and Paramount's Sonic the Hedgehog film franchise launched the blue blur into the heights of cinematic success through strong box office runs and solid reviews for a video game adaptation. The films have been embraced for being some of the more faithful interpretations in the pantheon of video game adaptations, much to the creatives' efforts in staying true to the characters and tone of the source material. Before Sonic the Hedgehog 3 continues to hit more milestones for the series, the franchise's director remains grateful for the outcome of Sonic's initial, controversial design.
Unanimous backlash was the response when the teaser for the first film debuted in April 2019, as Sonic's design was criticized and ridiculed for deviating too far from the games' iconic design, which resulted in the design being colloquially referred to as "Ugly Sonic." The outcry was publicly noted days later by director Jeff Fowler and his team, who announced that the film would be postponed by three months from its November slot in order to accommodate Sonic's redesign. Sonic's revamped look was revealed in a new trailer that November and won over fans' approval, with much gratitude going out to Tyson Hesse, the artist who led the redesign, the team's work, and the studio for listening to fans and delaying the film. The debacle wound up winning over audiences, and with the third entry releasing imminently, Fowler acknowledged how far the series has come since the era of "Ugly Sonic."
quote:
Speaking with The Hollywood Reporter at Sonic the Hedgehog 3's Los Angeles premiere on December 16th, Fowler reflected on the backlash. "It was out of the ashes of 'Ugly Sonic' that this beautiful trilogy of films, this phoenix, had to rise," Fowler said. "It was a necessary sacrifice but yes, thank you 'Ugly Sonic' for the memories." Ben Schwartz, the voice of Sonic in the film franchise, echoed Fowler's sentiments and added, "How often can you think of a film that really listens to fans and the studio takes money and time to change it because they think it would better the film? I think it's rarely ever happened before, if ever."
quote:
The first Sonic the Hedgehog film released in February 2019 before having its theatrical run cut short due to the pandemic, which earned $319 million worldwide and found continued success through home media and streaming. The sequel released two years later and featured Tails, voiced by the games' current voice actor, Colleen O'Shaughnessey, and Knuckles, voiced by Idris Elba. Elba reprised the role in the Knuckles Paramount+ series earlier this year, which became the platform's most-watched original series. For Sonic the Hedgehog 3, Keanu Reeves joined the voice cast as the enigmatic Shadow, Sonic's foil who debuted in the beloved 2001 Dreamcast title, Sonic Adventure 2, which the film's story adapted. Jim Carrey played Dr. Ivo Robotnik across the trilogy in addition to playing the character's grandfather, Gerald Robotnik, in the third entry. Series scribes Pat Casey and Josh Miller also returned for screenwriting duties on the third entry with additional support from John Whittington.
The Sonic film franchise has come a long way since the widely rebuked reveal of "Ugly Sonic," who was even featured as a supporting character in 2022's Disney+ film, Chip 'n Dale: Rescue Rangers. Despite the backlash the first film originally faced with "Ugly Sonic," the franchise has only been on an upward trajectory since. Those rocky beginnings are not lost upon the creative team, as Sonic the Hedgehog 3 is poised to find continued success in the coming weeks.
I think he has a point. Yes, the movie had Jim Carrey going for it but in this day stars don't necessarily equal box office success. One has to wonder if people would have given a pass on "yet another video game adaptation" and missed out on a quite enjoyable movie if not for the uproar surrounding the "ugly Sonic" trailer.
Posted on 12/24/24 at 3:32 pm to skrayper
I literally bought a ticket to see the first one explicitly to reward the studio for listening to their customers and addressing their concerns. I don’t buy tickets to many movies, but I went out of my way for Sonic. So many studios seem to hate their fans even more than they hate the IP’s they own. I wanted to reward a studio finally bucking that trend. It’s like at some point in the 2010’s, the entertainment industry decided that the customer is always wrong.
This post was edited on 12/24/24 at 3:34 pm
Posted on 12/24/24 at 3:46 pm to skrayper
quote:
The outcry was publicly noted days later by director Jeff Fowler and his team, who announced that the film would be postponed by three months from its November slot in order to accommodate Sonic's redesign.
This is huge. 99.9% of all other directors/studios would have just thrown their hands up and said it was already done and then put out a shitty final product.
The fact that they listened to everyone and did the redesign got them more publicity than they could have paid for. It got people to actually watch the movie, and surprise, it was actually a decent flick.
Posted on 12/24/24 at 3:48 pm to BigBinBR
quote:
This is huge. 99.9% of all other directors/studios would have just thrown their hands up and said it was already done and then put out a shitty final product.
The fact that they listened to everyone and did the redesign got them more publicity than they could have paid for. It got people to actually watch the movie, and surprise, it was actually a decent flick.
I agree, though I think the point more is if Sonic had already BEEN a good design.
Basically asking, if Sonic already had looked good... would the movie been nearly as successful?
Almost like a New Coke / Classic Coke kind of thing (for those of us old enough to remember that)
Posted on 12/24/24 at 3:53 pm to skrayper
quote:
with much gratitude going out to Tyson Hesse, the artist who led the redesign
This is the important part of it all.
Not only did they do a redesign but they brought in the artist who had been drawing sonic for the comics and games to do the redesign so that it would be as true to the game counterpart as possible in a live action setting.
The fact that they went into that first design fully believing that they could get away with turning the gloves into tan-colored fur hands with fingernails and giving his arms and legs human-like muscle features was wild.
The original design looked like some weird evolution experiment gone wrong and I can't believe it went through an approval process with SEGA before it became public.
ETA: Part of me wonders if they did it on purpose, playing the long game of a publicity stunt that they'll never admit to.
This post was edited on 12/24/24 at 3:56 pm
Posted on 12/24/24 at 4:13 pm to skrayper
Everyone but the furfags who made Ugly Sonic, saved Sonic.
Posted on 12/24/24 at 4:16 pm to Broski
Well, they knew what DID work, that being the actual Sonic design, so maybe...?
I think that's probably a stretch. Directors and studios love nothing more than to put their own stamp on things made by others, and I think what they really wanted was to subvert expectations and get praised for such a BOLD choice.
Except, it wasn't. It was trash.

I think that's probably a stretch. Directors and studios love nothing more than to put their own stamp on things made by others, and I think what they really wanted was to subvert expectations and get praised for such a BOLD choice.
Except, it wasn't. It was trash.

Posted on 12/24/24 at 6:48 pm to SouthEasternKaiju
One of the reasons I kinda think the whole thing was a publicity stunt is that, beyond, the horrific look of the original design, the way it was animated and the lighting on it looked like amateur hour stuff compared to the animations and lighting on the redesign.
Posted on 12/24/24 at 6:52 pm to Broski
It's possible, but it was a full-on trailer, not just a photo still.
Whichever, the gamble worked.
Whichever, the gamble worked.
Posted on 12/24/24 at 10:24 pm to skrayper
The redesign certainly bought the studio a tremendous amount of goodwill from the fans.
If ugly Sonic was a publicity stunt and the "redesign" was planned all along, that was certainly brilliant, but I don't give them that much credit.
Completely butchering adaptations is something Hollywood does regularly so ugly Sonic was not particularly abnormal.
If ugly Sonic was a publicity stunt and the "redesign" was planned all along, that was certainly brilliant, but I don't give them that much credit.
Completely butchering adaptations is something Hollywood does regularly so ugly Sonic was not particularly abnormal.
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