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Started By
Message
TV media rights bubble isn't about to pop. NBA $225m to show games online in Japan
Posted on 10/12/17 at 10:25 am
Posted on 10/12/17 at 10:25 am
LINK
quote:
The NBA’s global reach is set to grow yet again on Tuesday morning in Tokyo, where commissioner Adam Silver and Rakuten CEO Hiroshi “Mickey” Mikitani are set to announce a massive multiyear partnership at the headquarters of the prominent tech company. According to a person with knowledge of the agreement, the NBA will be paid more than $225 million during the life of the contract. The person spoke on the condition of anonymity because terms are not typically disclosed. Rakuten, which has more than 900 million users and has been in the top 30 of Forbes’ “Most Innovative Companies” since 2012, will not only become the NBA’s exclusive distribution partner in Japan for all live games, but also joins the league’s list of global marketing partners. This marks the NBA’s most comprehensive media partnership yet in Japan, where fans will watch games through NBA.com, the NBA App and Rakuten TV by way of NBA League Pass (including the All-Star game, playoff games, the conference finals and the NBA Finals). As part of the marketing component of the deal, Rakuten will sell select NBA and team merchandise globally on its e-commerce channels.
This post was edited on 10/12/17 at 10:27 am
5
Posted on 10/12/17 at 10:27 am to RedRifle
NBA 
Posted on 10/12/17 at 10:27 am to RedRifle
Global reach of NBA is better than any other sport
A NBA franchise in other markets would work much better than the NFL in London
A NBA franchise in other markets would work much better than the NFL in London
Posted on 10/12/17 at 10:27 am to RedRifle
Asians love them some NBA.
Just go to a Rockets game.
Just go to a Rockets game.
Posted on 10/12/17 at 10:30 am to mattz1122
quote:
Asians love them some NBA.
Just go to a Rockets game.
At least they show up, unlike the rest of that fanbase.
Posted on 10/12/17 at 10:30 am to mattz1122
Lol damn... Yao's been retired for a while now...
Posted on 10/12/17 at 10:31 am to TbirdSpur2010
Posted on 10/12/17 at 10:39 am to mattz1122
900 million users? Doesn’t Japan have just over 100 million people.
Posted on 10/12/17 at 10:39 am to RedRifle
Tv Bubble in USA is about to pop. The reason these leagues make as much money as they do is domestic tv rights, foreign tv rights while important are only a supplement.
When the current National and Local tv deals run out, you are crazy to think they will be anywhere near as lucrative
When the current National and Local tv deals run out, you are crazy to think they will be anywhere near as lucrative
Posted on 10/12/17 at 10:41 am to RedRifle
Good ole NBA.
Posted on 10/12/17 at 10:49 am to MontyFranklyn
These games are also primarily going to be around 9 in the morning there.
Posted on 10/12/17 at 10:50 am to LSUtoOmaha
Great way to start your morning
Posted on 10/12/17 at 10:54 am to LT909
quote:That's possible but we're gonna have companies like Amazon and Facebook with tons of cash lying around and they're dying to overpay to get in the game, so is the bubble definitely going to burst?
When the current National and Local tv deals run out, you are crazy to think they will be anywhere near as lucrative
This post was edited on 10/12/17 at 10:57 am
Posted on 10/12/17 at 11:18 am to LT909
quote:
LT909
quote:
Member since Oct 2017
quote:
13 posts
I'm sorry...and you are?
Posted on 10/12/17 at 11:21 am to LT909
They will just supplement the loss from major network deals with secondary deals with Amazon, Twitter, Yahoo, Google/YouTube, Netflix etc. The big internet and streaming companies will pay.
American sports culture is insatiable.
American sports culture is insatiable.
Posted on 10/12/17 at 11:22 am to LSUtoOmaha
quote:
These games are also primarily going to be around 9 in the morning there.
Right around lunch time for them.
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