re: THE Little Brother Ohio State files a lawsuit against Michigan restaurant over drink name

But to be clear…OSU is big brother and has been the far better program the last 25 years. No debate in any way there

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Ohio State is alledging The Brown Jug’s use of the “Buckeye Tears” trademark would damage the school’s brand by associating it with alcohol and potentially confuse consumers about the “Buckeyes” team name

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You know what would be more damaging to the school’s brand? Having people find out that people at Ohio State are thin skinned little pussies who can’t take a joke and threaten lawsuits when they’re made fun of.

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But to be clear…OSU is big brother and has been the far better program the last 25 years. No debate in any way there

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Overview Ohio State vacates 2010 football wins, Sugar Bowl | MPR News Ohio State vacated its entire 2010 football season's wins, including its Big Ten title and Sugar Bowl victory, as a penalty for NCAA violations related to the "Tattoo-gate scandal". The violations involved players trading cash and tattoos for autographs and team memorabilia, with then-head coach Jim Tressel failing to disclose the situation to the NCAA. While the 2010 season is not included in the team's official record, Ohio lawmakers have recently proposed restoring these wins, citing changes in NCAA rules regarding athlete compensation and memorabilia. The Violations Improper Benefits: Players received cash and tattoos for autographs and team memorabilia, such as championship rings and signed equipment. Cover-Up: Head coach Jim Tressel knew about the violations but did not report them to the NCAA. Ineligible Players: Players who had received these benefits continued to play in games throughout the 2010 season. The Penalty Vacated Wins: All 12 wins from the 2010 season, including the Big Ten championship and the Sugar Bowl, were vacated. Postseason Ban: The team was banned from playing in postseason games for the 2012 season. Probation: The university was placed on two years of NCAA probation. Scholarship Reduction: A reduction of five scholarships over three years was issued. Coach's Punishment: Head coach Jim Tressel received a five-year "show cause" penalty and resigned from his position.

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Damn cowards…..

OSU should take that 2012 national title. Only undefeated team and Michigan got a title for cheating in 2023. OSU did something that shouldn't even have been illegal then and certainly wouldn't be now

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Based on the excerpt, this is neither a cease and desist letter nor a copyright infringement action. Its not even a "lawsuit". Its an opposition proceeding at the USPTO. After the trademark office reviews the application and publishes it, the public can file an opposition based on any harm it may encounter if the mark is registered. All the action takes place at the USPTO.

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Great explanation.

Often these disputes seem silly, but the TM holder has to be active in protecting the mark. Otherwise, they could risk losing the mark or waiving infringement claims they may potentially have.