re: *Updated* Life changing income about to happen and I need advice

quote:

---

Just get out of your wife’s way, save money, and invest normally. You don’t need to try and find some cash cow, you already have one. Nurture it, spend wisely, and don’t be greedy.

---

When I had that call with the franchise consultant, we talked for about an hour on the process, etc. Then he was giving ballpark figures on initial investment on different franchise examples. When I told him our income for 2020, he said "why are you talking to me, you need to focus on keeping your wife happy!" We both had a good laugh.

I am not going to do anything involving risk for at least a couple years. I want to get the kids education funding squared away, beef up mutual funds, pay down the house, and move. For now I am just researching.

quote:

---

She has over 225,000 followers. That was gained over the past year alone.

---

I'm way late to this, and I don't know a lot about the business model of influncers. That said, someone mentioned the kid who does toy reviews (I'm guessing Ryan) who makes tens of millions every year. My son watches him, and he has over 28 MILLION followers, toy lines at walmart, a show on Netflix or Amazon, and even a video game.

So 225,000 followers does not seem like a lot. In addition, it looks like his videos generally max out at about 50% views per subscriber (so the average is much less). So according to this Youtube Money calculator (and maybe your wife is on another site though), if she AVERAGES 50% veiws per subscriber EVERY DAY with 100% engagnement, her max earnings are about $280,000 per year.

However, according to Google, the average engagement rate is 4%, so lets say she averaged 10 times that, with 150,000 views per day, (almost 55 million per year), that's max earnings of about $126,000. Those are pretty lofty expectations too.

I don't know what you consider life changing income, but I'm just not seeing how 225,000 subscribers, results in anything more than a nice supplementary income.

She the onlyfans mom from the OT?

quote:

---

She the onlyfans mom from the OT?

---

He already said she does affiliate deals where she mentions or shows or reviews different products and she gets paid when people a) see the post, b) click through on the post, and c) purchase the item. That's not a high percentage, at all.

I'm in digital sales and we do those from time to time, and the math doesn't support what he's saying. And we have a hell of a lot more scale than his wife.

quote:

---

When I told him our income for 2020, he said "why are you talking to me, you need to focus on keeping your wife happy!" We both had a good laugh.

---

Yeah, he'll be sending you a Christmas card too.

quote:

---

Reducing from gross to net. Yes ultimately trying to make net income as low as possible. We are able to write off a lot of expenses.

---

This is going to be my last post on this because we obviously don't get much from the OP. But I think this quote might explain a lot about the actually finances of this business. Of course, there are some deductions that are more or less an expense that was already going to be spent in the first place. For example, I take the home office deduction for my consulting work. It's not a lot (since it's only a portion), but the expenses that fall under that, were going to be paid (taxes, mortgage interest, utilities, etc.) regardless. And some businesses have more favorable deductions than others (real estate for example). And some expenses (CAPEX) can actually grow the business in the future.

But based on what you've described, the expenses you're "writing off" are probably actual expenses (costs of goods sold, fees, products, etc.) that are true expenses that actually cutting into the income. In other words, in an ideal situation, you wouldn't have those expenses in the first place. And people seem to assume a "write off," (like when a rich person donates to charity) results in MORE net income. But in reality, it just lowers the tax expense by the marginal rates (so a percentage) but the expense is 100%. So one would still have more net income paying the highest amount of taxes possible than spending it on an expense.

So based on your posts, it kind of reminds me of those MLM "businesses" (not saying that your wife's is that), where they brag about how much they're bringing in, but they don't take into consideration the expenses they're paying, often resulting in a loss or very little at all.