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Netflix (NFLX) where does it go from here?

Posted on 7/11/26 at 10:16 am
Posted by Paul Allen
Montauk, NY
Member since Nov 2007
78522 posts
Posted on 7/11/26 at 10:16 am
Down 41% the past 12 months. Seems like the subscription prices keep rising. Regardless of how you feel about their content, do you feel they’re becoming a modern version of network television or still the preeminent streaming platform?
Posted by UltimaParadox
North Carolina
Member since Nov 2008
52702 posts
Posted on 7/11/26 at 10:29 am to
It's all about subscriber growth at 325 million already, how many more can they capture. They have continually shown ways to increase it, but got to imagine they are beating the end of first would country subscribers. The other lever is price per month which they are already the highest around.

Not sure anyone will ever treat Netflix like cable and demand that kind of pricing
Posted by CecilShortsHisPants
One Foty Fo uh uh Magnolia Screet
Member since Oct 2012
3883 posts
Posted on 7/11/26 at 10:33 am to
I really like NFLX right here. I think the profit boost from the password sharing crackdown was a one-off, but still a great strategic success for them. They’ve proven they have pricing power going forward, which is huge…

I think now it’s just a matter of how low will it go before it reverses. Earnings next week also. If it falls further, I’m in
Posted by bayoubengals88
LA
Member since Sep 2007
25524 posts
Posted on 7/11/26 at 10:37 am to
quote:

do you feel they’re becoming a modern version of network television or still the preeminent streaming platform?

Did you see their latest news?
That’s exactly what it sounds like they’re doing.
Posted by Lawyered
The Sip
Member since Oct 2016
38609 posts
Posted on 7/11/26 at 11:55 am to
And their big shows like stranger things have ended now and that’s what kept people hanging in there until those shows concluded

Posted by Revorising
Member since Jan 2013
1147 posts
Posted on 7/11/26 at 12:29 pm to

I almost sunk a large chunk on Monday but glad I didn’t. Trading is very stale right now.

Do not be surprised when they go to a free service with ads (with option to pay)

This is unfortunately the future.

I could see them adding content from creators to compete with YouTube.
Posted by Street Hawk
Member since Nov 2014
3648 posts
Posted on 7/11/26 at 2:19 pm to
Posted by cgrand
HAMMOND
Member since Oct 2009
50154 posts
Posted on 7/11/26 at 5:31 pm to
quote:

Do not be surprised when they go to a free service with ads (with option to pay)
Netflix has decades of opted in identity specific data to deploy against targeted advertising. The scale of that data bank is immense. Subscriber fees funded that data collection, but perpetual escalation will probably stunt future growth. They’ll partner with someone to transition the platform to ad supported with a lower monthly fee and be assured that many will pay a higher fee to watch without ads. I think their revenue is going up up up from here
Posted by UltimaParadox
North Carolina
Member since Nov 2008
52702 posts
Posted on 7/11/26 at 6:16 pm to
quote:

transition the platform to ad supported


They already have.. they have 250 million subscribers on their ad plans. They are primarily gaining revenue growth through ads. They already built a robust ad platform, they serve more video ads than basically anyone that is not alphabet.

Majority of new subs are ad supported, as many won't pay the high prices for ad free. I see it more likely that completely ad free options will go away
Posted by Boomer Rick
Member since Apr 2021
412 posts
Posted on 7/11/26 at 7:01 pm to
The fact that they are moving to be more like YouTube indicates YouTube is kicking their arse.
Posted by CecilShortsHisPants
One Foty Fo uh uh Magnolia Screet
Member since Oct 2012
3883 posts
Posted on 7/11/26 at 8:28 pm to
quote:

The fact that they are moving to be more like YouTube indicates YouTube is kicking their arse.


Netflix is the king of their arena, and it ain’t close. They’re just looking for new revenue streams, as any good company should do
Posted by FLObserver
Jacksonville
Member since Nov 2005
16205 posts
Posted on 7/12/26 at 6:16 am to
Own a small amount of shares on this but thinking about dumping. This just seems like dead money but will hold until earnings . If bad will just take the L and move on.
Posted by Boomer Rick
Member since Apr 2021
412 posts
Posted on 7/12/26 at 7:46 am to
YouTube does over $60B in annual revenue versus about $45B for Netflix. And I’d bet YouTube’s margins are much higher because it doesn’t have to spend billions creating content.
Posted by Billy Blanks
Member since Dec 2021
5146 posts
Posted on 7/12/26 at 8:13 am to
I own a ton of Netflix. I feel like it's the last app "cord cutters" would cut and likely the first one they added after cutting the cord.
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