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Apple may finally be admitting it made a big mistake with the Apple Card

Posted on 11/30/23 at 9:32 am
Posted by Will Cover
Davidson, NC
Member since Mar 2007
39482 posts
Posted on 11/30/23 at 9:32 am
quote:

Apple and Goldman Sachs  (GS)  launched their game-changing partnership, the Apple Card, in 2019. At launch, the Apple Card featured perks like daily cashback, no fees, tightened privacy and security. 
That partnership was expanded earlier this year when the companies unveiled a high-yield savings account that offers 4.15% APY. 

But that partnership between two seemingly mismatched bedfellows seems to be coming to an end.
 
Apple has given Goldman a proposal to end its credit card and savings account partnership within the next 12 to 15 months, CNBC reported, citing a person familiar with the discussions. 


quote:

According to the Wall Street Journal, both Apple Card and the Apple Savings accounts are underperforming, and Goldman Sachs executives are itching to axe the bank’s partnership with Apple. Goldman Sachs has faced numerous headwinds since the card was launched. The investment banking giant lost over $1.2 billion in 2022, with many of the losses tied to its Apple Card unit. 


Full Story - The Street
Posted by slackster
Houston
Member since Mar 2009
89636 posts
Posted on 11/30/23 at 9:48 am to
Seems like it’s Goldman Sachs that made the mistake more than Apple. Apple isn’t the one losing money.
Posted by Drizzt
Cimmeria
Member since Aug 2013
14371 posts
Posted on 11/30/23 at 10:04 am to
Goldman is losing money. I’m okay with that.
Posted by lynxcat
Member since Jan 2008
24721 posts
Posted on 11/30/23 at 12:14 pm to
....WHY is GS losing so much on the deal? A hugely successful launch in customer acquisition then results in failure?
Posted by armsdealer
Member since Feb 2016
11965 posts
Posted on 11/30/23 at 1:09 pm to
Goldman hasn't offered me a single other product and I use my apple card across 3 phones for myself and family members. Capital one, Chase, Discover, are always offering me other credit products, even amazon pay and walmart pay offer me credit products all the time based on my account usage... why doesn't goldman do that??? I rarely take up the offer but sometimes I do.
Posted by Mo Jeaux
Member since Aug 2008
59752 posts
Posted on 11/30/23 at 7:33 pm to
Because Goldman isn’t in the consumer credit business.
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