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Apple may finally be admitting it made a big mistake with the Apple Card
Posted on 11/30/23 at 9:32 am
Posted on 11/30/23 at 9:32 am
quote:
Apple and Goldman Sachs (GS) launched their game-changing partnership, the Apple Card, in 2019. At launch, the Apple Card featured perks like daily cashback, no fees, tightened privacy and security.
That partnership was expanded earlier this year when the companies unveiled a high-yield savings account that offers 4.15% APY.
But that partnership between two seemingly mismatched bedfellows seems to be coming to an end.
Apple has given Goldman a proposal to end its credit card and savings account partnership within the next 12 to 15 months, CNBC reported, citing a person familiar with the discussions.
quote:
According to the Wall Street Journal, both Apple Card and the Apple Savings accounts are underperforming, and Goldman Sachs executives are itching to axe the bank’s partnership with Apple. Goldman Sachs has faced numerous headwinds since the card was launched. The investment banking giant lost over $1.2 billion in 2022, with many of the losses tied to its Apple Card unit.
Full Story - The Street
Posted on 11/30/23 at 9:48 am to Will Cover
Seems like it’s Goldman Sachs that made the mistake more than Apple. Apple isn’t the one losing money.
Posted on 11/30/23 at 10:04 am to slackster
Goldman is losing money. I’m okay with that.
Posted on 11/30/23 at 12:14 pm to Drizzt
....WHY is GS losing so much on the deal? A hugely successful launch in customer acquisition then results in failure?
Posted on 11/30/23 at 1:09 pm to lynxcat
Goldman hasn't offered me a single other product and I use my apple card across 3 phones for myself and family members. Capital one, Chase, Discover, are always offering me other credit products, even amazon pay and walmart pay offer me credit products all the time based on my account usage... why doesn't goldman do that??? I rarely take up the offer but sometimes I do.
Posted on 11/30/23 at 7:33 pm to armsdealer
Because Goldman isn’t in the consumer credit business.
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