I thought LSU hired firms to help before NIL was even official?

The NCAA does have rules around NIL. Players can market themselves. Coaches can’t facilitate. How do boosters know which potential recruits to pay? Nothing would happen to Bama, but I doubt they let A&M get away with it.

LSU was thoughtful and proactive by setting up a deal whereby the athletes can easily arrange to use LSU official branding, etc.

The NIL is set up to be directly between the athlete and the business. But, it excludes the ability to have the school colors and logos, etc.

We all know it is more valuable to be able to have the athlete appear in his jersey or wearing LSU gear / stating “…of the LSU Tigers…” and so forth. LSU established a one stop shop for piggybacking that deal with any individual deal ( streamlined the process and made it easy and less expensive). That is just about all that the institution is “allowed” to do.

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How many threads are going to be started over this

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I think you’re more naive than the persona you’re putting out about the OP.


There will be thousands of OPs about nil. Hundreds of them per spurn/flip/transfer etc.

Until LSU fans feel that we have nil by the tail, the threads will continue.

Sounds similar to:
“The beatings will continue until morale improves”

LSU will not catch up through NIL. Too much money going in a different direction. How would it exactly work here and which current institution would suffer as a result?