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Started By
Message
Will Class Based Gyms Survive?
Posted on 4/4/20 at 1:54 pm
Posted on 4/4/20 at 1:54 pm
Not talking about your local gym or the local Y, Planet Fitness or LA Fitness.
I'm talking about all the boutique class based gyms that have become popular over the last 5 - 10 years. CrossFit, Bootcamp, Orange Theory, F45, Pure Barre, etc. They all pretty much came after the financial crisis so it's their first time going through an economic environment like this.
I know for me I just got furloughed on Thursday and I belong to Orange Theory. I take 8 classes a month there for $100. Of course right now all memberships are frozen so I'm not being charged. We all know gym memberships are the very definition of luxury and are easily one of the first things cut.
I love my local Orange Theory and the coaches, it's the one fitness program that has kept me motivated. But at this point I'm seriously considering cancelling my membership (for at least a few months) even after they reopen and use the $600-$700 (I'll be saving $200 assuming we're closed April and May and then could leave for 4 or 5 months) to set up a basic home gym in the garage. With that money I can easily recreate the floor blocks of an OTF workout and my condo gym has both a treadmill and rower that I could use.
I'm also worried about what a lot of us are worried about right now. That this thing goes away in June or July but then comes back in October or November and shuts everything down again.
Anyone else who belongs to a boutique class based gym considering cancelling their membership after all of this? Do you plan to just build your own home gym? Do you think some class based gyms will fold due to this?
I'm talking about all the boutique class based gyms that have become popular over the last 5 - 10 years. CrossFit, Bootcamp, Orange Theory, F45, Pure Barre, etc. They all pretty much came after the financial crisis so it's their first time going through an economic environment like this.
I know for me I just got furloughed on Thursday and I belong to Orange Theory. I take 8 classes a month there for $100. Of course right now all memberships are frozen so I'm not being charged. We all know gym memberships are the very definition of luxury and are easily one of the first things cut.
I love my local Orange Theory and the coaches, it's the one fitness program that has kept me motivated. But at this point I'm seriously considering cancelling my membership (for at least a few months) even after they reopen and use the $600-$700 (I'll be saving $200 assuming we're closed April and May and then could leave for 4 or 5 months) to set up a basic home gym in the garage. With that money I can easily recreate the floor blocks of an OTF workout and my condo gym has both a treadmill and rower that I could use.
I'm also worried about what a lot of us are worried about right now. That this thing goes away in June or July but then comes back in October or November and shuts everything down again.
Anyone else who belongs to a boutique class based gym considering cancelling their membership after all of this? Do you plan to just build your own home gym? Do you think some class based gyms will fold due to this?
8
Posted on 4/4/20 at 2:26 pm to TheUltraSharkMan
It's no secret that luxury services are among the first to get cut when the American family looks to reign in spending:
- massages
- country club memberships
- gym memberships
- eating out (remember circa 2007 Quiznos charging $12 for a friggin lunch sandwich?)
- mental health counselling
- hair/nail salons
- Starbucks
I think your typical gyms are going to suffer greatly; people who are serious about their fitness now realize that they can't depend on their local gym anymore. Home gym equipment makers are going to see an explosion in sales, provided they make intelligent decisions about pricing because the serious lifter doesn't want to get stuck in this situation again.* Other people who aren't so serious about their fitness, but still want to "get some exercise" have rediscovered walking, jogging, and being outside at parks and such. For the classes/gyms you're talking about though, fitness is the secondary offering...what they really offer is the social aspect. When this all ends, I think people will be craving social interaction and that may help keep these type of places afloat. People will be reluctant to pay some absurd fee like $100-$150/month to socialize though, so these companies need to be very smart in their pricing.
Just my thoughts, I could be entirely wrong about all of this.
*The "serious lifter" category is where I am (note that doesn't mean I'm a good or even advanced lifter
), but I will be joining the home gym master race after this without a doubt. All the strength/physique progress I've made since I've been back in the gym the past 2 years without missing a single workout is going to evaporate of this coronavirus shite drags on. Strength and muscle take a long time to build and can be lost quickly, so I'm pretty furious that all my hard work is getting wiped out and I'll never put myself in that position again.
- massages
- country club memberships
- gym memberships
- eating out (remember circa 2007 Quiznos charging $12 for a friggin lunch sandwich?)
- mental health counselling
- hair/nail salons
- Starbucks
I think your typical gyms are going to suffer greatly; people who are serious about their fitness now realize that they can't depend on their local gym anymore. Home gym equipment makers are going to see an explosion in sales, provided they make intelligent decisions about pricing because the serious lifter doesn't want to get stuck in this situation again.* Other people who aren't so serious about their fitness, but still want to "get some exercise" have rediscovered walking, jogging, and being outside at parks and such. For the classes/gyms you're talking about though, fitness is the secondary offering...what they really offer is the social aspect. When this all ends, I think people will be craving social interaction and that may help keep these type of places afloat. People will be reluctant to pay some absurd fee like $100-$150/month to socialize though, so these companies need to be very smart in their pricing.
Just my thoughts, I could be entirely wrong about all of this.
*The "serious lifter" category is where I am (note that doesn't mean I'm a good or even advanced lifter
), but I will be joining the home gym master race after this without a doubt. All the strength/physique progress I've made since I've been back in the gym the past 2 years without missing a single workout is going to evaporate of this coronavirus shite drags on. Strength and muscle take a long time to build and can be lost quickly, so I'm pretty furious that all my hard work is getting wiped out and I'll never put myself in that position again.This post was edited on 4/4/20 at 2:28 pm
Posted on 4/4/20 at 3:28 pm to TheUltraSharkMan
Some definitely won’t survive. Crossfit gyms will be especially vulnerable. If it’s the sole or primary source of income for the owner, there may be some reluctance to continue knowing they could be shut down again. They generally operate on a tight budget and can’t afford to lose that revenue stream. I will continue to go to my Crossfit gym because I like the people and I definitely push myself harder in that environment.
Good luck finding equipment anytime soon.
Good luck finding equipment anytime soon.
Posted on 4/4/20 at 3:37 pm to Boring
quote:
remember circa 2007 Quiznos charging $12 for a friggin lunch sandwich?)
What are they charging these days?
Posted on 4/4/20 at 4:28 pm to TheUltraSharkMan
Some probably won’t. The one I go to probably will. They’ve been great about posting workouts on social media, doing v-blogs and keeping up on our group texts.
I took a couple of weeks off before the Rona to prep for some races and so I haven’t seen anyone in our class for probably over a month. I can honestly say I miss seeing them each week. Not sure they give as much of a crap as I do.
Is the price high? Yeah. Is it worth it to me? Also yeah. I’m not an OT baller, but having those folks to motivate me is worth it.
I took a couple of weeks off before the Rona to prep for some races and so I haven’t seen anyone in our class for probably over a month. I can honestly say I miss seeing them each week. Not sure they give as much of a crap as I do.
Is the price high? Yeah. Is it worth it to me? Also yeah. I’m not an OT baller, but having those folks to motivate me is worth it.
This post was edited on 4/4/20 at 4:31 pm
Posted on 4/4/20 at 5:35 pm to DownSouthJukin
quote:
Some probably won’t. The one I go to probably will. They’ve been great about posting workouts on social media, doing v-blogs and keeping up on our group texts.
I took a couple of weeks off before the Rona to prep for some races and so I haven’t seen anyone in our class for probably over a month. I can honestly say I miss seeing them each week. Not sure they give as much of a crap as I do.
Is the price high? Yeah. Is it worth it to me? Also yeah. I’m not an OT baller, but having those folks to motivate me is worth it.
If you don't mind me asking what gym do you go to? My local Orange Theory has been pretty good as well about posting workouts in addition to the at-home workouts Orange Theory corporate have been posting.
For me I feel like I don't miss too many of the members but I definitely miss the coaches. This whole thing has reminded me that without motivation I'm pretty much a couch potato, lol. I need that coach yelling at me, motivating me. One of my coaches if we're doing a workout will gladly bring over heavier weights if she thinks I can handle it. I think its that stuff that I miss, the coaches encouraging me when I want to slack off a little, the coaches pushing me when they think I can lift heavier. The stuff you just can't get at home.
I think the Orange Theory I go to will survive, now I'm just worried about if I will still be able to afford the $100/month after this.
Posted on 4/4/20 at 5:38 pm to Mikey99
quote:
Some definitely won’t survive. Crossfit gyms will be especially vulnerable. If it’s the sole or primary source of income for the owner, there may be some reluctance to continue knowing they could be shut down again. They generally operate on a tight budget and can’t afford to lose that revenue stream. I will continue to go to my Crossfit gym because I like the people and I definitely push myself harder in that environment.
Good luck finding equipment anytime soon.
Same here. It's really not so much the workout itself that I miss but the coaches. I'm the same way, in a Crossfit/Orange Theory (I've done a few Crossfit classes as well) environment I simply push myself harder.
I did find a really good bench that I can order now and it'll be here in May. I borrowed an old bench from a coworker but it's old and not the greatest. I already have mini-bands, 15 lb weights and 20 lb weights. But yeah I've pretty much given up on getting any type of decent equipment until this thing settles down.
This post was edited on 4/4/20 at 5:39 pm
Posted on 4/4/20 at 6:13 pm to TheUltraSharkMan
If coronavirus destroys CrossFit I will start a religion worshipping the virus and spend the rest of my life building a lavish temple in its honor.
Posted on 4/4/20 at 6:31 pm to TheUltraSharkMan
quote:
If you don't mind me asking what gym do you go to?
Versus Strength & Conditioning in Hattiesburg, MS. It was started a few years ago by some guys who left CrossFit because they weren’t really into the cultish side of it. Think of it as an Average Joe’s version of CrossFit. It’s a little more intense than that-but there’s a lot more comradery. You are also not urged to overdo it. They’ll tell you if they think you can go up a kettlebell, but they focus a lot on form.
And yeah-I miss the coaches, too. A lot of good guys and girls.
This post was edited on 4/4/20 at 6:32 pm
Posted on 4/4/20 at 6:38 pm to Boring
quote:
mental health counselling
Seems essential to me.
Suicide is the second leading cause of death for people under 25.
My family member who has depression has been video conferencing with the counselor.
I don’t mean to attack you, but please rethink this.
Mental illness is like cancer.
My dad died of cancer, but mental illness is often unrecognized and untreated until one day we are at a funeral.
I hope you are never touched by mental illness, but it is very common. When it happens to you or someone you love, please get the help you or they need.
Posted on 4/4/20 at 8:33 pm to Huey Lewis
You must be a joy to live with. And probably eat vinegar with a fork.
Posted on 4/5/20 at 12:26 am to Boring
quote:
Home gym equipment makers are going to see an explosion in sales,
Rogue announced on their FB that they hired 100 people and want to hire 150 more.
Posted on 4/6/20 at 8:59 pm to TheUltraSharkMan
It’s kind of shown me that my buddies I goto the gym with and I could just as easily rotate around working out in our garages
Posted on 4/7/20 at 1:34 pm to TheUltraSharkMan
I’m really nervous about my BJJ school. There is really no other martial art where lets just say you get as intimate as we do. My instructor has been posting great videos to keep training going but I have a huge fear that the beginning students will drop us like a box of rocks after this and I think it’s gonna be extremely difficult to sway new students to try it out.
Posted on 4/10/20 at 8:13 pm to TheUltraSharkMan
i only exercise using classes in gyms. i need the structure and group enviroment
Posted on 4/11/20 at 8:35 am to TheUltraSharkMan
The ones currently running? Probably a large portion. But the downturn will lead to new startups with the “next big trend” moving in though.
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