New Restaurant Opening Downtown...this quote is soooo BR

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6am - 11am breakfast then 11am - 2pm lunch? I give it 9 months before they can't pay rent

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Have you ever been downtown

Unless one is serving high end steaks or seafood, breakfast is really high margins. Most dinner restaurants make a lot of their money off of selling alcohol. The food usually barely turns a profit after overhead.

Baton Rouge is struggling after 5:00pm. The current mayor mortally wounded 3rd street before Covid put it out of its misery. There’s too much competition at dinner for too small a market.

Downtown restaurants are driven off of office workers eating lunch, and there’s a major shortage of breakfast places. Christina’s was an institution downtown for decades but closed a couple years ago. There really hasn’t been a new option since. If done well, breakfast for office workers could be very profitable.

My main issue is that the restaurant has no social media or website and no menus available online.

From the advocate, only menu description I could find.

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A new restaurant with a country-style cooking concept has opened in downtown Baton Rouge.

The eatery, called Hot Stuff, is operating in what was once the old Dalton's Department Store at 244 Lafayette St., directly across from the Hilton Baton Rouge Capitol Center.

The menu includes salads and hot "build your own lunch off the Hot Stuff line" lunches, where customers can create their own lunch plates with Hot Stuff menu offerings.

Also, the restaurant offers a variety of sandwiches, including fried or grilled chicken, bone-in pork chop, fried fish or shrimp and barbecue choices of sausage, pulled pork or brisket.

Hot dogs, along with an 8-ounce hamburger, are on the menu.

Breakfast is served from 6 a.m. to 11 a.m. Lunch is served from 11 a.m. to 2 p.m., and daily lunch specials are offered.

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Going to be hard when you're basically offering an identical menu to the Matherne's deli a block or two away.