Great idea for the times? Beer in juice boxes...

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Take for instance, Veronica Pissenmoen of the Troutdale, Oregon chapter of Mothers Against Drunk Driving (MADD). She shared with New School Beer that her group feels the development is irresponsible and reckless. “Imagine packing a lunch for your child in the morning and quickly reaching in the fridge for their school day beverage,” Pissenmoen proposed. “Who is to say you don’t miss the Tree Top apple juice by accident and end up sending your child to 3rd grade with an 8.2% ABV double IPA bursting with pungent American hops and aromas of peach, mango, and passion fruit.”

Exasperated, she continued, “Juice Box is brewed with over 4 pounds of hops per barrel, but the creamy smooth mouth feel and mellow bitterness makes this Double IPA dangerously drinkable!”

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Pissenmoen

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