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re: Did the Broken Egg in BR sell or change names?

Posted on 8/20/10 at 8:39 pm to
Posted by potent357
Prairieville
Member since Jan 2010
4213 posts
Posted on 8/20/10 at 8:39 pm to
That is two closures in Baton Rouge for this franchise. BTW, I am thinking on opening a breakfast place called "Don't Cry Over Spilled Milk"....anybody wanna help me franchise it?
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 8/21/10 at 7:08 am to
well .. regardless .. anytime an established franchise location changes it's name under the same ownership .. something is going on ... that guy bought that property and building for a small fortune and everytime I either ate there or passed by, he was not hurting at all for business ... dunno why he wants to foray into the higher cost, lower margin world of serving dinner with the ridiculous amount of competition he has around there ..

Posted by Ole Geauxt
KnowLa.
Member since Dec 2007
50880 posts
Posted on 8/21/10 at 7:15 am to
Ms. Kravitz, I could have sworn you lived across the street from my mother in law...
Posted by notiger1997
Metairie
Member since May 2009
61304 posts
Posted on 8/21/10 at 7:43 am to
quote:

... dunno why he wants to foray into the higher cost, lower margin world of serving dinner


Dinner is a hell of alot easier to make money than breakfast.
Posted by Martini
Near Athens
Member since Mar 2005
49625 posts
Posted on 8/21/10 at 10:32 am to
He does have a ton of competition around there. The Silver Spoon is about to reopen or maybe already has and about ten others within a couple blocks.
Posted by Will Cover
Davidson, NC
Member since Mar 2007
39915 posts
Posted on 8/21/10 at 11:06 am to
Mark has been advertising a lot lately on the radio for ABE.

on the "new" business!
Posted by OTIS2
NoLA
Member since Jul 2008
52218 posts
Posted on 8/21/10 at 12:58 pm to
quote:

Ms. Kravitz, I could have sworn you lived across the street from my mother in law...
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 8/21/10 at 2:02 pm to
it is eggs .. grits .. flour .. water and potatoes ... are you serious ?? mc donalds turns it's biggest profit on breakfast .. at dinner .. if you're not selling booze, apps, and desert, you are LUCKY to break even on entrees ..
This post was edited on 8/21/10 at 2:07 pm
Posted by Dixie
2401 Tulane Ave. NOLA
Member since Apr 2009
1154 posts
Posted on 8/21/10 at 3:49 pm to
i hope you are exagerating to make a point. you might not have a bigger margin, but the return to the bottom line is always greater at dinner. if you return 2.00 on a 8.00 breakfast, and you return 8.00 on a 20.00 steak, the margin may not be better, but the return of cash per entree is.
Posted by notiger1997
Metairie
Member since May 2009
61304 posts
Posted on 8/21/10 at 4:05 pm to
Exactly. I have heard/read many times that breakfast is a losing deal to maybe break even meal for most reastaurants.
Fitzmorris was even talking about it yesterday on his show. The hotels hate that they have to serve breakfast out of their hotels because there is no money in it.

I know if you are turning a shitload of tables you can make it, but like you pointed out, there is just not alot of $$ on that mark up, even if it is a big %.
This post was edited on 8/21/10 at 6:56 pm
Posted by Will Cover
Davidson, NC
Member since Mar 2007
39915 posts
Posted on 8/21/10 at 5:19 pm to
quote:

The hotels hate that they have to serve breakfast out of their hotels because there is no money in it.


It does not cost a hotel (nicer) $13 + for eggs, bacon, toast and a waffle.

Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 8/21/10 at 11:42 pm to
since when did two eggs, two pieces of bacon, and two pieces of bread cost $6 ??
Posted by Dixie
2401 Tulane Ave. NOLA
Member since Apr 2009
1154 posts
Posted on 8/22/10 at 6:21 am to
I was making a point, not trying to figure out the exact cost...but, if you know the numbers so well, then do the math yourself and you will see that dinner has a higher return of cash, even when the % of cost of goods is higher. most steakhouses have a 40% cost of goods, where a traditional breakfast place will have a 25% COGS. If it was me running the place, I'd be trying to make my banker happy by bringing in the most amount of cash, not make my accountant happy with a low cost of goods.
Posted by BigAlBR
Member since Jun 2008
5099 posts
Posted on 8/22/10 at 8:44 am to
I never really liked their overpriced and overrated breakfasts anyway. Plus, they wouldn't seat me one morning with a one year old. Kept passing us by. When I asked, they said they were waiting on a suitable table for a baby.
Posted by OTIS2
NoLA
Member since Jul 2008
52218 posts
Posted on 8/22/10 at 8:47 am to
From the crowds in the parking lot, I'd say you're in the minority, but to each his own.
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 8/22/10 at 9:01 am to
you've seen ABE's breakfast prices -- right ?? their return is a HELL of a lot more on breakfast than what you are claiming it is .. the downside to breakfast is outside of weekends you don't have the tables that you do at dinner .. his problems is that he has gobs of competition within a two mile radius of his location for dinner and he'll be the new kid on the block climbing uphill in that category .. for breakfast he doesn't have much and for lunch it is moderate .. since you're starting to look like you have something vested in this based on your emotional involvement in the thread .. explain the benefits of the name change ... why establish yourself and then put yourself through a new wave of having to market, promote, and just basically start over during one of the worst times possible locally in the industry .. why put yourself through the laborious process of having to explain this to countless factions of old, existing, and new customers .. just to serve dinner ...

I mean .. since you're clearly in the know and seem to have everything mapped out in your head .. I'd love hear your spin ... er .. take on that ..
This post was edited on 8/22/10 at 9:04 am
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 8/22/10 at 9:07 am to
that's the point, Otis .. they have never ever hurt for breakfast business at either location .. so why change your name and basically your concept if -- at least on the surface -- what you are doing is working ??
Posted by OTIS2
NoLA
Member since Jul 2008
52218 posts
Posted on 8/22/10 at 9:11 am to
You're right,GK.No one should ever try to improve their business. How spupid that would be...
Posted by notiger1997
Metairie
Member since May 2009
61304 posts
Posted on 8/22/10 at 9:16 am to
quote:

I mean .. since you're clearly in the know and seem to have everything mapped out in your head .. I'd love hear your spin ... er .. take on that ..


I could swear this would be you on every subject you have ever debated on this board, especially ABE. Of the 30 or so post that have ever appeard about them, you have probably jumped into 29 of them.
This post was edited on 8/22/10 at 9:17 am
Posted by TigahRag
Sorting Out OT BS Since 2005
Member since May 2005
132775 posts
Posted on 8/22/10 at 9:17 am to
I see .. you can't discuss the topic without the fourth grade deflection tactics and can't really back your point up .. simple question -- why is completely changing your name and concept from a long established name and concept that appears to be working considered "improving" your business in your mind ... I'll await your "I know you are, but what am I ?" reply ..
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