Aversion to IPA linked to DNA

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Hate IPAs? It’s Because Your Genetics Programmed You To Dislike Bitter Beers

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your strong feelings about this beer style have origins beyond your control. Much in the same way we react in different ways to the flavor of cilantro, our reaction to hoppy beers is based, in part, on our genes.

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“Babies don’t have a preference for sour or bitter; they like sweet because of milk, and they can detect and like umami because of the protein in milk.”

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Despite these genetic factors and our evolutionary inclination to dislike bitterness, many of us have come to rely on our daily doses of bitter coffee or our salads full of bitter kale.

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If you’ve written off IPAs because of their bitter punch, it might be worth trying the relatively nascent New England IPA substyle. The NEIPA is characterized by its hazy appearance and juicy finish. While the beer is aggressively hopped, the hop varieties used and how they are added in the brewing process make a beverage that’s more juicy and less bitter ? or at least perceived to be less bitter.

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