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re: Scoot (WWL) said NBA ratings down 38%

Posted on 9/8/20 at 2:15 pm to
Posted by Jake88
Member since Apr 2005
68425 posts
Posted on 9/8/20 at 2:15 pm to
quote:

Probably are. What is the criteria for being counted as watching a game? The fact that I might have clicked on a channel for 3 seconds while looking for something else to watch?
TV viewership is determined by people who place a Nielson box on their TV to monitor what they watch. You have to sign up with the Nielson company. I've seen it mentioned in one story that there are only 5,000 households involved and another story said 25,000 households. From the info gathered there, they extrapolate to the country. Makes me wonder if its as accurate as political polling.
Posted by Homesick Tiger
Greenbrier, AR
Member since Nov 2006
54230 posts
Posted on 9/8/20 at 2:59 pm to
quote:

You have to sign up with the Nielson company. I've seen it mentioned in one story that there are only 5,000 households involved and another story said 25,000 households.


So how do they come up with a number say, 210,000 people, watched the game?
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