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Started By
Message
Will Class Based Gyms Survive?
Posted on 4/4/20 at 1:54 pm
Posted on 4/4/20 at 1:54 pm
Not talking about your local gym or the local Y, Planet Fitness or LA Fitness.
I'm talking about all the boutique class based gyms that have become popular over the last 5 - 10 years. CrossFit, Bootcamp, Orange Theory, F45, Pure Barre, etc. They all pretty much came after the financial crisis so it's their first time going through an economic environment like this.
I know for me I just got furloughed on Thursday and I belong to Orange Theory. I take 8 classes a month there for $100. Of course right now all memberships are frozen so I'm not being charged. We all know gym memberships are the very definition of luxury and are easily one of the first things cut.
I love my local Orange Theory and the coaches, it's the one fitness program that has kept me motivated. But at this point I'm seriously considering cancelling my membership (for at least a few months) even after they reopen and use the $600-$700 (I'll be saving $200 assuming we're closed April and May and then could leave for 4 or 5 months) to set up a basic home gym in the garage. With that money I can easily recreate the floor blocks of an OTF workout and my condo gym has both a treadmill and rower that I could use.
I'm also worried about what a lot of us are worried about right now. That this thing goes away in June or July but then comes back in October or November and shuts everything down again.
Anyone else who belongs to a boutique class based gym considering cancelling their membership after all of this? Do you plan to just build your own home gym? Do you think some class based gyms will fold due to this?
I'm talking about all the boutique class based gyms that have become popular over the last 5 - 10 years. CrossFit, Bootcamp, Orange Theory, F45, Pure Barre, etc. They all pretty much came after the financial crisis so it's their first time going through an economic environment like this.
I know for me I just got furloughed on Thursday and I belong to Orange Theory. I take 8 classes a month there for $100. Of course right now all memberships are frozen so I'm not being charged. We all know gym memberships are the very definition of luxury and are easily one of the first things cut.
I love my local Orange Theory and the coaches, it's the one fitness program that has kept me motivated. But at this point I'm seriously considering cancelling my membership (for at least a few months) even after they reopen and use the $600-$700 (I'll be saving $200 assuming we're closed April and May and then could leave for 4 or 5 months) to set up a basic home gym in the garage. With that money I can easily recreate the floor blocks of an OTF workout and my condo gym has both a treadmill and rower that I could use.
I'm also worried about what a lot of us are worried about right now. That this thing goes away in June or July but then comes back in October or November and shuts everything down again.
Anyone else who belongs to a boutique class based gym considering cancelling their membership after all of this? Do you plan to just build your own home gym? Do you think some class based gyms will fold due to this?
8
Posted on 4/4/20 at 2:26 pm to TheUltraSharkMan
It's no secret that luxury services are among the first to get cut when the American family looks to reign in spending:
- massages
- country club memberships
- gym memberships
- eating out (remember circa 2007 Quiznos charging $12 for a friggin lunch sandwich?)
- mental health counselling
- hair/nail salons
- Starbucks
I think your typical gyms are going to suffer greatly; people who are serious about their fitness now realize that they can't depend on their local gym anymore. Home gym equipment makers are going to see an explosion in sales, provided they make intelligent decisions about pricing because the serious lifter doesn't want to get stuck in this situation again.* Other people who aren't so serious about their fitness, but still want to "get some exercise" have rediscovered walking, jogging, and being outside at parks and such. For the classes/gyms you're talking about though, fitness is the secondary offering...what they really offer is the social aspect. When this all ends, I think people will be craving social interaction and that may help keep these type of places afloat. People will be reluctant to pay some absurd fee like $100-$150/month to socialize though, so these companies need to be very smart in their pricing.
Just my thoughts, I could be entirely wrong about all of this.
*The "serious lifter" category is where I am (note that doesn't mean I'm a good or even advanced lifter
), but I will be joining the home gym master race after this without a doubt. All the strength/physique progress I've made since I've been back in the gym the past 2 years without missing a single workout is going to evaporate of this coronavirus shite drags on. Strength and muscle take a long time to build and can be lost quickly, so I'm pretty furious that all my hard work is getting wiped out and I'll never put myself in that position again.
- massages
- country club memberships
- gym memberships
- eating out (remember circa 2007 Quiznos charging $12 for a friggin lunch sandwich?)
- mental health counselling
- hair/nail salons
- Starbucks
I think your typical gyms are going to suffer greatly; people who are serious about their fitness now realize that they can't depend on their local gym anymore. Home gym equipment makers are going to see an explosion in sales, provided they make intelligent decisions about pricing because the serious lifter doesn't want to get stuck in this situation again.* Other people who aren't so serious about their fitness, but still want to "get some exercise" have rediscovered walking, jogging, and being outside at parks and such. For the classes/gyms you're talking about though, fitness is the secondary offering...what they really offer is the social aspect. When this all ends, I think people will be craving social interaction and that may help keep these type of places afloat. People will be reluctant to pay some absurd fee like $100-$150/month to socialize though, so these companies need to be very smart in their pricing.
Just my thoughts, I could be entirely wrong about all of this.
*The "serious lifter" category is where I am (note that doesn't mean I'm a good or even advanced lifter
), but I will be joining the home gym master race after this without a doubt. All the strength/physique progress I've made since I've been back in the gym the past 2 years without missing a single workout is going to evaporate of this coronavirus shite drags on. Strength and muscle take a long time to build and can be lost quickly, so I'm pretty furious that all my hard work is getting wiped out and I'll never put myself in that position again.This post was edited on 4/4/20 at 2:28 pm
Posted on 4/4/20 at 3:28 pm to TheUltraSharkMan
Some definitely won’t survive. Crossfit gyms will be especially vulnerable. If it’s the sole or primary source of income for the owner, there may be some reluctance to continue knowing they could be shut down again. They generally operate on a tight budget and can’t afford to lose that revenue stream. I will continue to go to my Crossfit gym because I like the people and I definitely push myself harder in that environment.
Good luck finding equipment anytime soon.
Good luck finding equipment anytime soon.
Posted on 4/4/20 at 4:28 pm to TheUltraSharkMan
Some probably won’t. The one I go to probably will. They’ve been great about posting workouts on social media, doing v-blogs and keeping up on our group texts.
I took a couple of weeks off before the Rona to prep for some races and so I haven’t seen anyone in our class for probably over a month. I can honestly say I miss seeing them each week. Not sure they give as much of a crap as I do.
Is the price high? Yeah. Is it worth it to me? Also yeah. I’m not an OT baller, but having those folks to motivate me is worth it.
I took a couple of weeks off before the Rona to prep for some races and so I haven’t seen anyone in our class for probably over a month. I can honestly say I miss seeing them each week. Not sure they give as much of a crap as I do.
Is the price high? Yeah. Is it worth it to me? Also yeah. I’m not an OT baller, but having those folks to motivate me is worth it.
This post was edited on 4/4/20 at 4:31 pm
Posted on 4/4/20 at 6:13 pm to TheUltraSharkMan
If coronavirus destroys CrossFit I will start a religion worshipping the virus and spend the rest of my life building a lavish temple in its honor.
Posted on 4/6/20 at 8:59 pm to TheUltraSharkMan
It’s kind of shown me that my buddies I goto the gym with and I could just as easily rotate around working out in our garages
Posted on 4/7/20 at 1:34 pm to TheUltraSharkMan
I’m really nervous about my BJJ school. There is really no other martial art where lets just say you get as intimate as we do. My instructor has been posting great videos to keep training going but I have a huge fear that the beginning students will drop us like a box of rocks after this and I think it’s gonna be extremely difficult to sway new students to try it out.
Posted on 4/10/20 at 8:13 pm to TheUltraSharkMan
i only exercise using classes in gyms. i need the structure and group enviroment
Posted on 4/11/20 at 8:35 am to TheUltraSharkMan
The ones currently running? Probably a large portion. But the downturn will lead to new startups with the “next big trend” moving in though.
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